At Adore Me, we are where data meets fashion tech. As part of the Victoria’s Secret & Co. family, we are reinventing the intimate industry with innovation, inclusivity, and a startup spirit.
Adore Me, founded in New York City in 2012, is redefining lingerie and lifestyle fashion with playful energy, elevated design, and affordable collections that bring confidence, joy, and the thrill of finding the perfect piece for every moment.
From lingerie to loungewear, every style is intentionally designed with flattering fits, lasting fabrics, and thoughtful details. With over 67 sizes available, Adore Me ensures that inclusivity is woven into the experience, making style and comfort accessible to all.
Adore Me. It’s so You!
Job Overview:
We are seeking a results-driven Media Buyer with proven experience planning and executing brand campaigns across digital and traditional channels. The ideal candidate will be highly analytical, creative, and strategic, with a deep understanding of how media drives brand awareness and engagement.
Key Responsibilities:
- Plan and manage in-house multi-million dollar annual media budgets across various channels, including digital (mainly paid social), TV/OTT, radio, print, and out-of-home (OOH).
- Collaborate with brand and creative teams to align media strategies with campaign objectives and messaging.
- Develop comprehensive media plans that maximize reach, frequency, and brand impact within budget constraints.
- Conduct market and audience research to identify optimal media placements for brand awareness and audience engagement.
- Monitor, optimize, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, DSPs, Nielsen, etc.).
- Manage relationships with media vendors, platforms, and publishers.
- Stay current on media trends, emerging platforms, and consumer behavior to inform buying strategies.
- Prepare post-campaign performance reports and provide insights and recommendations for future campaigns.
Requirements:
- 2–5+ years of experience as a Media Buyer, ideally in a brand-focused environment or an agency.
- Demonstrated experience planning and executing brand campaigns.
- Proficient with media buying platforms and tools, especially familiarity with brand lift studies or awareness tracking tools.
- Strong understanding of media metrics (CPM, GRPs, impressions, reach, etc.) and brand marketing KPIs.
- Superior analytical skills.
- Strong communication skills and deck preparation.
- Desire to learn direct response marketing.
- Enthusiastic about hands-on platform management.
- Ability to thrive and wear many hats in a fast-paced, evolving organization.
- Flexibility in learning and managing direct response digital campaigns, in addition to brand campaigns.
- Willingness to manage the ad creative feedback loop with creative teams, including testing creatives and new formats, identifying creative elements driving performance, and communicating insights to stakeholders.
Benefits:
- 401(k)
- Access to virtual health and wellness support
- Medical, dental, and vision
- Paid holidays
- Sick time
- Paid parental leave for new parents
- Paid prenatal leave
- FSA
- HSA available on high-deductible health plan
- Access to a virtual family-building care platform
- Commuter Benefits
- Supplemental Life Insurance
- Voluntary Short & Long-Term Disability Insurance
- Active & Fit Direct Program
- Press Pause Summer Fridays - alternating Fridays from Memorial Day to Labor Day the workday ends at 2 PM (local time zone)
Adore Me is proud to provide equal opportunity to all employees and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation, or any other basis protected under applicable law.