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PerunHR

PerunHR is hiring: Creative Director in Town of Florida

PerunHR, Town of Florida, NY, United States

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PerunHR is recruiting for Freedom Smile Market - a proven US-based e-commerce company scaling from dropshipping success ($500K+ monthly) to building branded product empires in Health, Beauty, and Pet Wellness.

Active Brands:

  • Pipeline: Mindfulness app + additional branded products

Mission: Scale from $500K to $3M+ monthly revenue with life-changing products that actually impact people's lives.

We need someone who creates experiences that sell health and wellness products - from ad creative to post-purchase flow.

What This Really Is:

You're not a graphic designer or copywriter. You're the strategic creative brain who understands customer psychology for health/wellness buyers and designs the entire journey to maximize conversion and AOV across Wellovia and Mynurovita.

Your Mission:

  • Strategic Creative Direction: Define what we test for our health/wellness brands, why, and what messaging angles to pursue
  • Complete Journey Design: Ad creatives → landing pages → checkout → upsells for supplements and wellness products
  • Team Management: Direct our Filipino funnel builders and designers who execute your vision
  • Conversion Optimization: Every creative decision is measured by CVR and AOV
  • Continuous Iteration: Monitor live performance, identify what's not working, direct fixes

What You'll Have:

  • Experienced Filipino VA who executes all technical implementation
  • Funnel builders who bring your designs to life
  • Direct CEO access

Who You Are:

Direct Response Background: You've created ads and funnels that actually sell (preferably health/wellness/supplements)

Conversion-Focused: You care about results, not awards

Customer Psychology Expert: You understand what makes health/wellness customers buy

E-commerce Experience: Worked with DTC brands and subscriptions

Leadership DNA: You've managed creative teams and own results

Key Responsibilities:

Strategic Leadership:

  • Design winning offers for health/wellness customers based on psychology
  • Build subscription conversion funnels for recurring revenue
  • Launch new market expansion with conversion optimization

Daily Operations:

  • Monitor real-time metrics across Wellovia and Mynurovita
  • Run systematic A/B tests on product pages and checkout flows
  • Optimize Facebook ad creative for maximum profit conversion

Team Management:

  • Hire and manage funnel builders, A/B testers, and conversion specialists
  • Work with COO on execution standards

Compensation:

  • Base: $3,000 - $7,000/month (based on experience)
  • Profit Share: Starts after 8 weeks of proven results
  • Performance bonuses: Tied to actual profit improvements
  • Partnership potential: For exceptional performers

Requirements:

  • 3+ years owning conversion/revenue P&L with documented results
  • Experience scaling e-commerce brands from $500K to $3M+ monthly
  • Health/wellness/supplement e-commerce background preferred
  • Managed 5+ person execution teams (builders, testers, creators)
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