PerunHR is hiring: Creative Director in Town of Florida
PerunHR, Town of Florida, NY, United States
PerunHR is recruiting for Freedom Smile Market - a proven US-based e-commerce company scaling from dropshipping success ($500K+ monthly) to building branded product empires in Health, Beauty, and Pet Wellness.
Active Brands:
- Pipeline: Mindfulness app + additional branded products
Mission: Scale from $500K to $3M+ monthly revenue with life-changing products that actually impact people's lives.
We need someone who creates experiences that sell health and wellness products - from ad creative to post-purchase flow.
What This Really Is:
You're not a graphic designer or copywriter. You're the strategic creative brain who understands customer psychology for health/wellness buyers and designs the entire journey to maximize conversion and AOV across Wellovia and Mynurovita.
Your Mission:
- Strategic Creative Direction: Define what we test for our health/wellness brands, why, and what messaging angles to pursue
- Complete Journey Design: Ad creatives → landing pages → checkout → upsells for supplements and wellness products
- Team Management: Direct our Filipino funnel builders and designers who execute your vision
- Conversion Optimization: Every creative decision is measured by CVR and AOV
- Continuous Iteration: Monitor live performance, identify what's not working, direct fixes
What You'll Have:
- Experienced Filipino VA who executes all technical implementation
- Funnel builders who bring your designs to life
- Direct CEO access
Who You Are:
Direct Response Background: You've created ads and funnels that actually sell (preferably health/wellness/supplements)
Conversion-Focused: You care about results, not awards
Customer Psychology Expert: You understand what makes health/wellness customers buy
E-commerce Experience: Worked with DTC brands and subscriptions
Leadership DNA: You've managed creative teams and own results
Key Responsibilities:
Strategic Leadership:
- Design winning offers for health/wellness customers based on psychology
- Build subscription conversion funnels for recurring revenue
- Launch new market expansion with conversion optimization
Daily Operations:
- Monitor real-time metrics across Wellovia and Mynurovita
- Run systematic A/B tests on product pages and checkout flows
- Optimize Facebook ad creative for maximum profit conversion
Team Management:
- Hire and manage funnel builders, A/B testers, and conversion specialists
- Work with COO on execution standards
Compensation:
- Base: $3,000 - $7,000/month (based on experience)
- Profit Share: Starts after 8 weeks of proven results
- Performance bonuses: Tied to actual profit improvements
- Partnership potential: For exceptional performers
Requirements:
- 3+ years owning conversion/revenue P&L with documented results
- Experience scaling e-commerce brands from $500K to $3M+ monthly
- Health/wellness/supplement e-commerce background preferred
- Managed 5+ person execution teams (builders, testers, creators)