Marketing Manager Job at Hatch in Chicago

Overview Location: Chicago, IL (Hybrid) Salary Range: $65,000–$80,000 About Hatch: Hatch Dispensary operates trusted cannabis retail stores in Addison and Wheeling, IL. We are known for our education-first approach, high-quality products, and welcoming customer experience. We’re looking for a talented Marketing Manager who’s ready to roll up their sleeves and take our sales to the next level. About the Role This is a hands-on role perfect for a well-rounded marketer who’s excited to work across marketing strategy; pricing / merchandising; vendor negotiations and weekly promotions / discounts; loyalty program management (weekly emails, SMS), in-store signage, social media, and community outreach. You’ll collaborate closely with the operations and purchasing teams, execute campaigns, and help shape the voice of our brand — with the support of leadership. We are looking for someone creative, flexible, and who has a collaborative approach. Responsibilities Work with VP of Operations to set marketing strategy and develop marketing campaigns to maximize store traffic / revenue Plan and execute weekly promotional campaigns across email, SMS, and in-store Work closely with VP of Operations to negotiate all pricing, promotions and discounts with vendors Plan and manage the weekly marketing calendar (i.e. weekly promotions and discounts) and ensure all promotions go out on time Manage loyalty program, including build and send emails / SMS messages using Alpine IQ (training available) Plan and manage all social media Manage in-store signage (digital and non-digital) Plan and manage all community outreach Manage digital ad strategy, including SEO and paid search Write compelling, on-brand copy for marketing assets and social posts Collaborate with store managers and vendors to support local promotions and events Report on campaign performance and share learnings with leadership Perform analytics across all efforts (loyalty, pricing, discounts, promotions, etc) in an effort to continually dial-in / improve marketing effectiveness Maintain brand consistency across channels (including app, menus, and signage) Manage customer reviews (mainly google) and manage / respond to all inbound email messages Qualifications 2–4 years of marketing experience, preferably in retail / restaurants, CPG, or cannabis Strong writing, organization, and attention to detail Strong problem-solving skills Exceptional multi-tasking skills Experience with email marketing platforms (Alpine IQ, Klaviyo, or similar) Canva or basic graphic design skills a plus Experience with using Excel for analytics a plus Comfortable working independently in a fast-paced environment Passion for cannabis and community-driven brands Must have reliable transportation and be able to travel to Addison and Wheeling, IL What You’ll Get A chance to own real projects and grow quickly Exposure to high-impact marketing in a booming industry Flexible work environment with hybrid opportunities Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr