Corporate Marketing Analyst

Corporate Marketing Analyst

Massanutten Resort

Great Eastern Resort Corporation

We are looking for a detail-oriented, data-savvy problem solver to join our team as a Corporate Marketing Analyst. This role supports and optimizes marketing strategies across our timeshare tour, resort hospitality, and residential real estate sales operations. The ideal candidate has a strong understanding of data modeling, warehousing, and compliance; a passion for solving business problems through analytics; and the technical expertise to build scalable, insightful reporting.

The Marketing Analyst will play a key role in translating data into actionable insights to drive lead generation, improve conversion rates, and enhance overall marketing ROI. This person must be adept at working cross-functionally and comfortable providing analytical support to a variety of stakeholders.

Key Responsibilities:

• Develop a clear, data-driven narrative linking marketing spend, campaign activity, and business results, including KPIs such as tour bookings, sales conversion rates, cost per tour, pipeline attribution, and marketing cost as a percentage of sales.
• Build and maintain dashboards and reports using SQL-based queries and data from tools like Snowflake, Databricks, or Microsoft Fabric to monitor campaign and channel performance.
• Analyze performance across digital, call center, and onsite channels to identify trends in lead quality, customer engagement, booking behavior, and sales cycle velocity.
• Evaluate campaign effectiveness using ROI, ROAS, conversion rates, and engagement metrics; recommend optimizations to messaging, targeting, and spend allocation.
• Conduct market and competitor analysis to identify trends, whitespace opportunities, and benchmarks relevant to the leisure, travel, and real estate industries.
• Partner with Sales, Operations, and Revenue Management to connect CRM, web, and campaign datadelivering a holistic view of marketing impact and business context.
• Apply statistical methods and predictive modeling (Python or R preferred) to forecast performance and support decision-making for campaign targeting and budgeting.
• Assist in the design and analysis of A/B tests across email, web, landing pages, and offer strategies.
• Present regular reporting, insights, and business recommendations to marketing leadership and stakeholder teams.
• Monitor marketing budgets and track spend efficiency in alignment with financial and lead generation goals.
• Stay current on marketing analytics trends, AI/ML applications, privacy regulations (PCI, PII, GDPR), and best practices in performance reporting.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. Master's degree or 710 years of equivalent experience preferred.
• Minimum 3 years of experience in marketing analytics or business intelligence roles, ideally within travel, hospitality, or real estate sectors.
• Advanced proficiency with SQL (required) and hands-on experience working in Snowflake or similar cloud-based data warehousing platforms (Databricks, Fabric, etc.).
• Expertise in Microsoft Excel, including Power Pivot, VBA scripting, advanced formulas, and lookup functions.
• Proficient in BI tools (e.g., Power BI, Tableau) and digital/web analytics (e.g., Google Analytics, Looker Studio).
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, SharpSpring, Pardot).
• Solid understanding of data modeling, warehousing fundamentals, and compliance standards related to data use (PCI, PII, GDPR).
• Experience with predictive modeling, and AI/ML applications is a strong plus.
• Strong problem-solving mindset with business acumenable to contextualize data and address the needs of diverse stakeholders.
• Excellent communicator; able to explain complex findings to both technical and non-technical audiences.
• Organized, detail-oriented, and self-directed with the ability to manage multiple projects and shifting priorities.

Schedule: Monday-Friday. Hours: 9am-5:30pm.

Location: Onsite Charlottesville, VA

For more information, contact us at mowens@resortscompanies.com.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.