Sr. Artist & Promoter Relations Manager - LATAM

Sr. Artist & Promoter Relations Manager LATAM

The Sr. Artist & Promoter Relations Manager LATAM is the face of Ticketmaster Music to the artist community and plays a critical role in cultivating strategic relationships with the teams supporting some of the largest touring artists in the world. This team member is an expert on all relevant TM products and services in order to educate the artist community and help them reach their touring goals.

The Sr. Artist & Promoter Relations Manager acts as an advocate for artists within Ticketmaster, representing their interests and working cross-functionally to achieve established tour goals. This role is relied upon to provide critical insight into the touring business, with a strong understanding of market landscape, local capabilities and onsale experiences across Latin America.

This role builds strategic partnerships with promoters and collaborates closely with local Ticketmaster teams throughout LATAM. They are responsible for navigating regional nuances while aligning with global teams to deliver consistent outcomes for clients. Additionally, this position supports the adoption of new tools and best practices across the region to drive successful tour strategies and outcomes.

This role requires fluency in English and Spanish for client and peer communication, and includes 23 trips per quarter within the U.S. and Latin America (e.g., Mexico, Brazil, Colombia, Chile, Peru), totaling roughly 20 travel days or about ~20% of the role.

What You Will Be Doing

• Serve as the primary liaison between artists, promoters, and Ticketmaster LatAm teams, ensuring overall client satisfaction and seamless tour support throughout the year.
• Build strong consultative relationships with promoters, agents, managers, and LatAm Ticketmaster colleagues, supporting both client and peer success across the region.
• Educate clients on Ticketmaster programs and tools, including VIP, pricing tools, Artist Sign-Up, Ticketmaster Request, SafeTix, digital ticketing, SmartQueue, abuse prevention, TM+, and TM1, and understand the different offerings across Latin America.
• Collaborate with clients to establish tour goals, communicate them across LatAm Ticketmaster teams, and monitor progress toward achieving them based on local capabilities.
• Provide first-line support for day-to-day client needs, guiding internal teams and motivating peers to deliver against tour objectives.
• Leverage deep knowledge of the Latin American market to inform client and product solutions, accounting for local complexities while setting realistic expectations for global promoters less familiar with the region.
• Partner with Global Marketplace Operations, Tech Ops/Engineering, Abuse/Fraud, and Client Support during major onsales to align LatAm practices with global standards, ensuring consistency while addressing regional nuances.
• Work closely with LatAm market leads to understand country-specific differences and integrate that knowledge into strategies for promoters and global partners.
• Represent Ticketmaster in client and internal meetings, presentations, and onsales across the region, communicating fluently in both English and Spanish.
• Travel 23 times per quarter within the U.S. and Latin America (~20 days, ~20% of the role).

What You Need To Know (or Technical Skills)

• Bachelor's degree with 8+ years of music industry experience.
• Prior work at a ticketing company, label, management company, promoter or talent agency preferred.
• Strong existing relationships with touring promoters, artist managers, and agents, with deep knowledge of the live industry value chain.
• Passion for music and relationship-building, with proven ability to navigate the cultural and business landscape across Latin America.
• Bilingual in English and Spanish (verbal and written) for direct client and peer communication; able to deliver presentations, lead educational meetings, and write effectively. Portuguese proficiency is a plus.
• Familiarity with ticketing systems, products, websites, and apps including Ticketmaster. Salesforce experience is a plus.
• Proficient in Windows and Google product suite.
• Strong analytical and problem-solving skills, with a proactive, execution-focused mindset and sense of urgency.
• Excellent organizational skills and attention to detail, with the ability to manage cross-departmental projects and drive teams toward shared goals.
• Outstanding communication skills, both written and verbal, with the ability to simplify complex information for clients and colleagues.
• Professional, courteous, and collaborative in all client and company-facing interactions.

You (Behavioral Skills)

• Curious Comfortable asking questions and interested in understanding the details.
• Confident Comfortable with uncertainty and able to guide others through it.
• Independent A self-starter with a bias toward action and execution.
• Collaborative Work well independently but thrive in teams, engaging other viewpoints and perspectives.
• Empathetic Listen and connect with others before responding or deciding.
• Organized A great note-taker with exceptional organizational skills and attention to detail.
• Driven & Patient Recognize that building trust and relationships across regions takes time and persistence.

Benefits & Perks

• Health : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Yourself : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• Wealth : 401(k) program with company match, stock reimbursement program
• Family : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Others : Volunteer time off, crowdfunding match

Life At Ticketmaster

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

• Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.
• Teamwork While we celebrate individual achievements, we know have more success as a team.
• Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
• Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis