Gooseneck Implement
Digital Marketing Specialist (Analytics-Focused)
Gooseneck Implement, Minot, North Dakota, United States, 58703
At Gooseneck Implement, our purpose is to enable our employees and customers to lead a fulfilling life. Rooted in our core values of Genuine Passion and Genuine Gratitude, we operate with integrity, accountability, and resolve. As a trusted partner in the Ag equipment industry, we create an optimal business environment, ensuring success for our employees and customers.
About the Position:
Department: Marketing Reports to: Marketing Manager Supervises: N/A
This role is all about the back end of marketing—digging into numbers, pulling insights, and making sure our digital strategies are backed by data. Candidate will own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms.
Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Responsibilities:
Own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms. Track website performance, audience behavior, and campaign effectiveness across channels. Analyze algorithms and trends to optimize campaigns and improve ROI. Build and present regular reports on digital marketing performance—translating data into clear, actionable insights. Work closely with the marketing team to recommend and adjust tactics based on performance data. Support SEO/SEM initiatives with keyword tracking, website traffic analysis, and ongoing performance monitoring. Manage dashboards and data visualization tools to keep leadership informed. Assists in the development and implementation of a marketing plan Assists in the development and implementation of a merchandising and display strategy Assists in the development of a brand strategy including the creation, implementation and enhancement of the dealer brand Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals Leads the development, communication, and assessment of marketing tactics (e.g. employee newsletter, social media, advertising, promotions, incentives, events, etc.) that reach targeted prospects Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding Defines customer segments and determines how to pursue segments through targeted solutions and services required Defines and manages the customer experience process (e.g. event planning committee, customer focus groups and post event customer feedback surveys, etc.) Defines and assists in managing the advertising budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.) Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources Ensures appropriate marketing and public relations communications for all departments Experience, Education, Skills and Knowledge:
3+ years experience in digital marketing analytics Proven ability to communicate effectively one-on-one and within a group Familiar with John Deere and competitive products Solid understanding of algorithms (search, social, digital ad platforms) and how they impact performance. Strong skills in reporting, data analysis, and turning insights into action. Detail-oriented, analytical mindset with the ability to explain complex data in a clear, simple way. Bonus: Experience with CRM data, PPC campaign reporting, or SEO/SEM strategy. Bachelor’s Degree in business or marketing or equivalent experience
Why You’ll Love This Role: You’ll be the
go-to data expert
on the team, making an impact by ensuring our marketing strategies are grounded in analytics. If you love numbers, reporting, and figuring out the “why” behind digital performance, this role is for you.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
About the Position:
Department: Marketing Reports to: Marketing Manager Supervises: N/A
This role is all about the back end of marketing—digging into numbers, pulling insights, and making sure our digital strategies are backed by data. Candidate will own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms.
Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Responsibilities:
Own website analytics and reporting, with deep expertise in Google Analytics, Google Tag Manager, and other analytics platforms. Track website performance, audience behavior, and campaign effectiveness across channels. Analyze algorithms and trends to optimize campaigns and improve ROI. Build and present regular reports on digital marketing performance—translating data into clear, actionable insights. Work closely with the marketing team to recommend and adjust tactics based on performance data. Support SEO/SEM initiatives with keyword tracking, website traffic analysis, and ongoing performance monitoring. Manage dashboards and data visualization tools to keep leadership informed. Assists in the development and implementation of a marketing plan Assists in the development and implementation of a merchandising and display strategy Assists in the development of a brand strategy including the creation, implementation and enhancement of the dealer brand Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals Leads the development, communication, and assessment of marketing tactics (e.g. employee newsletter, social media, advertising, promotions, incentives, events, etc.) that reach targeted prospects Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding Defines customer segments and determines how to pursue segments through targeted solutions and services required Defines and manages the customer experience process (e.g. event planning committee, customer focus groups and post event customer feedback surveys, etc.) Defines and assists in managing the advertising budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.) Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources Ensures appropriate marketing and public relations communications for all departments Experience, Education, Skills and Knowledge:
3+ years experience in digital marketing analytics Proven ability to communicate effectively one-on-one and within a group Familiar with John Deere and competitive products Solid understanding of algorithms (search, social, digital ad platforms) and how they impact performance. Strong skills in reporting, data analysis, and turning insights into action. Detail-oriented, analytical mindset with the ability to explain complex data in a clear, simple way. Bonus: Experience with CRM data, PPC campaign reporting, or SEO/SEM strategy. Bachelor’s Degree in business or marketing or equivalent experience
Why You’ll Love This Role: You’ll be the
go-to data expert
on the team, making an impact by ensuring our marketing strategies are grounded in analytics. If you love numbers, reporting, and figuring out the “why” behind digital performance, this role is for you.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.