Identity and Data Signals Manager, Uber Advertising Job at Uber Advertising in N

Overview

Identity and Data Signals Manager, Uber Advertising

Base pay range: $135,000.00/yr - $150,000.00/yr

Location: New York, NY

What You'll Do

• The Uber Advertising team is seeking a Technical Audience Solutions and Data Signals expert to drive the evolution of our data monetization and partner integration strategy
• You will lead the strategy and implementation for Uber Advertising's audience taxonomy, data signal monetization, advanced contextual audience solutions and data integration partners
• This is a unique IC role working on one of the most exciting data advertising teams that blends long-term strategic thinking with consumer psychology, data architecture and business monetization acumen

• Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels
• Collaborate with measurement science, product, legal, sales and engineering to build scalable solutions for 1st party audience activation, Off Platform monetization and client data integrations
• Lead PII-based integration conversations with key data platform partners to enable data activation, audience insights and data enrichment use cases
• Partner with legal to ensure all launches meet Uber's data privacy and targeting policy requirements and that all data architecture is properly documented
• Define and run A/B Tests to evaluate all new launches, in partnership with Sales, Measurement Science and Ad Operations teams; Drive continuous iteration based on learnings
• Track audience adoption and performance metrics and partner with Measurement Science teammates; contribute to training materials as needed to ensure proper adoption

Basic Qualifications

• 5+ years of experience in Advertising or Marketing Technology
• Knowledge of data segmentation, targeting and identity, specifically for advertising use cases
• Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
• Track record of working across multiple different technical and nontechnical teams to drive projects to completion
• Product management experience and/or an entrepreneurial mindset
• Experience developing data-driven roadmaps and product strategy
• Bachelor's degree

Preferred Qualifications

• 3+ years of experience in product management, data science or a technical audience strategy role
• Background in Identity, Personalization, Audience Analytics and/or Data Monetization and a passion for Audiences
• Deep understanding of Identity graphs (LiveRamp, Epsilon, Experian, etc), Data Cleanrooms (AWS, LiveRamp, Snowflake, etc) and Customer Data Platforms (mParticle, Tealium, Segment, etc)
• Experience creating and managing an audience taxonomy and working with CDP tooling and unstructured datasets

For New York, NY-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology

Industries

• Advertising Services

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