Creative Director Job at AEG in Brooklyn

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Brooklyn Sports & Entertainment (BSE) creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, BSE operates at the intersection of live entertainment, premium hospitality, and community engagement. As it expands its existing portfolio, BSE now includes a media portfolio including Type.Set.Brooklyn and BK Mag, as well as Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties. Whether on the court, on stage, or in the workplace, BSE is driven by a pursuit of excellence-constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care. We are guided by our core values:

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY We are seeking a Creative Director to drive the development of high quality creative concepts and execution for BSE Global's properties. This highly collaborative role will steward the development of campaigns that resonate with target audiences and elevate our brands across all visual mediums. The individual will lead a diverse group of creatives and be responsible for managing efficient department operations, delivering projects on timeline & within budget and overseeing resource allocations across all creative initiatives. The Creative Director will craft dynamic integrated campaigns, visual identities, style guides and experiential activations that reflect the DNA of Brooklyn and inspire our fans. The individual will help translate marketing strategies into compelling executions that deliver against business goals. This role is central to shaping the identity of BSE's brands and overseeing the end-to-end creative process for deliverables across a wide range of mediums inclusive of in-venue, social media, web, app, email, out-of-home, experiential and print. WHAT YOU WILL DO:

• Lead and develop a high-performing team of art directors, designers, copywriters, and additional creatives, while fostering a culture of accountability, care, integrity & growth mindset
• Partner with Marketing stakeholders to develop integrated concepts, craft narratives and execute 360-degree campaigns
• Create and present on-brief creative solutions with clarity and conviction
• Govern a highly efficient operating model for the Creative team, inclusive of managing process/workflows and navigating creative reviews, project prioritization & staff bandwidth
• Implement a system to address rapid response projects, working to diagnose business needs, identify solutions and allocate resources effectively in consolidated timeframes
• Cultivate trust-based relationships with BSE executive leaders, providing thought leadership and fostering a deep understanding of their businesses that translates into impactful creative
• Collaborate with the Partnerships and Ticketing departments to craft compelling campaigns and presentations that deliver against business goals with both consumers & business clients
• Guide the creation of unique designs for merchandise that will resonate with target audiences, further our brand storytelling and inspire conversion on product sales
• Serve as a steward for our brands, ensuring the usage of consistent design standards across all creative executions
• Manage and motivate team members, providing direction, mentorship and coaching that facilitates their personal development and helps manifest efficient, high-quality work

WHAT YOU WILL BRING:

• 10+ years of experience in Creative roles with brands and/or agencies, with experience leading and managing teams of diverse creatives, while growing culturally relevant brands
• Expertise in creative direction, with a strong foundation in graphic design and/or copywriting
• Experience in sports, entertainment, media, culture and/or lifestyle sectors is preferable
• Demonstrated ability to build and grow a high performing team: set goals, provide coaching, delegate responsibilities, hold staff accountable for outcomes & provide critical feedback
• Deep understanding of visual storytelling and leading high-impact advertising campaigns
• Operational acumen and the ability to balance creative vision with logistical demands
• Proven track record in successfully executing creative projects within budget and on timeline
• Exceptional leadership skills, empowering effective collaboration with cross-functional teams
• Executive presence and the ability to build deep relationships at all levels of an organization
• A strong portfolio showcasing impactful multi-platform creative and campaign work

WHO YOU ARE:

• Strong storyteller, verbal and written communicator, capable of clearly presenting creative vision that delivers against KPIs
• Detail oriented, with the ability to zoom out for strategic vision while executing with precision
• Passionate about culture, sports, entertainment and hospitality, with an understanding of the creative DNA of Brooklyn
• A highly collaborative, low ego leader, capable of driving alignment around shared goals and finding solutions to complex business challenges
• Passionate, creative-minded individual who loves to bring unique creative solutions to market
• Agile, and motivated by a fast-paced and consistently evolving, matrixed environment
• Intellectually curious, with the ability to leverage data to inform decision making
• Stays up to date with industry trends and uses this knowledge to inform business strategies

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of their position. As the nature of business demands change so, too, may the essential functions of this position. TRAVEL REQUIREMENTS: May be required to travel on rare occasions (< 5% travel); trips may require air travel and/or overnight stay for one or more nights. SALARY RANGE: $170,000 - $190,000 base salary WORK ENVIRONMENT: Works primarily in an office environment but is expected to attend games and other events on evenings, weekends and holidays, when applicable. We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.