David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a compelling opportunity to be a part of an exciting new food brand as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR. We have strong aspirations to become the most popular high-protein bar in North America and beyond.
Role:
The Creative team at David shapes how our brand shows up in the world - from packaging to campaigns to content, Creative ensures everything we make feels elevated, culturally sharp, and unmistakably David.
Reporting to the Director of Creative Operations, the Creative Director will play a critical role in bringing David’s brand to life across every channel. You’ll build on the systems and identity already in place, helping to expand and refine them as the brand grows. This is a hands-on role where you’ll contribute to both the strategy and execution, ensuring our creative work is consistent, inspiring, culturally relevant, and ahead of the curve.
Responsibilities:
- Ensure brand alignment and creative direction is strong across visual, verbal, and experiential brand touchpoints including packaging, campaigns, social, retail media, and experiential activations
- Drive the creative development of campaigns, photoshoots, and content creation across channels (social, paid, DTC, trade, email, OOH)
- Partner with the Director of Creative Operations to strengthen creative systems and processes that enable high-quality output at scale
- Collaborate with designers, freelancers, and agency partners to deliver best-in-class creative assets
- Collaborate cross-functionally with Growth/Marketing, Customer Experience, R&D, Supply Chain, and Retail teams to bring ideas to life and ensure creative alignment
- Maintain and continuously evolve brand guidelines, packaging architecture, and storytelling frameworks
- Champion storytelling that resonates emotionally with consumers and builds long-term brand equity
- Elevate the brand through its core values of beauty, intelligence, and discipline
- Lead the charge in spotting cultural shifts and creative trends, ensuring David’s work stays fresh, relevant, and inspiring.
What you’ll bring:
- 6+ years of creative experience, with at least 2 years in a Creative Director or senior leadership role
- Experience building brands at a high-growth CPG, DTC, or lifestyle brand (bonus if it’s in fashion, beauty, food, beverage, wellness, or performance)
- Strong, proven conceptual thinking and executional craft across visual, copy, and content, including both brand and growth-oriented marketing
- Comfortable working in a fast-paced, lean environment with high creative and execution standards
- Proficient in and familiar with tools like Figma, Adobe, and video editing basics
- A sharp eye for design and an intuitive sense of what makes a brand resonate
- Must have a portfolio of work demonstrating campaign thinking, brand development, and execution across formats
- Deep rolodex of photographers, directors, stylists, editors, and production vendors in NYC and LA
- A self-starting attitude with a love for bringing ideas to life
- Humility, self-awareness, and curiosity
- A desire to help build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat
Practicalities:
- This is a full-time, in-office role based in New York City. We work onsite five days a week — when the culture fits, it is fun to be in the office together.
- Salary: $150 - $200K per year, dependent on experience. This is inclusive of cash bonus based on attainment of company targets.
- 100% covered Health, Vision, Dental Insurance
- 401(k) with 4% match
- Additional perks, such as covered gym expenses
- Substantial and required PTO