Freelance Content Creator - Healthcare Social Media Job at Xpress Wellness and I

Job Type

Contract

Description

Content Creation & Strategy:

• Humanize our brand! You'll have the greatest opportunity to showcase the people behind our people-centric business, what we do and who we are!
• Create viral-worthy, captivating short-form video content for Meta (Instagram Reels, Facebook Reels) and TikTok
• Develop and execute content strategy to build our TikTok presence from the ground up
• Produce 8-12 high-quality short-form videos per month (15-60 seconds each)
• Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences

On-Location Production:

• Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent)
• Coordinate with clinic managers and staff to schedule filming sessions
• Capture behind-the-scenes content, educational moments, staff spotlights, and community engagement
• Work independently to efficiently film multiple pieces during each location visit

Post-Production & Publishing:

• Edit all video content with attention to trending audio, effects, and platform-specific best practices
• Write compelling captions that reflect our brand voice and encourage engagement
• Post content at optimal times based on analytics data and platform insights
• Monitor performance metrics and adjust posting schedule and content strategy based on data-driven insights
• Community engagement (responding to comments and DMs) is not required and can be discussed for scope

Content Types We're Looking For:

• Urgent Care education: "When to visit urgent care vs. ER" using trending formats
• Grand opening support: Exciting reveals and community celebration content for new clinic launches
• Trending sound adaptations: Popular audio trends reimagined for healthcare context
• Behind-the-scenes clinic life and team personalities
• Patient success stories and testimonials (with proper consent)
• Health tips and wellness: Quick, digestible advice using viral formats
• "Day in the life" healthcare provider content
• Community engagement and local partnerships

Requirements

Required Experience:

• 2+ years creating short-form video content for social media, with proven viral or high-engagement content
• Portfolio demonstrating success with Reels (Instagram/Facebook) and TikTok growth
• Expert-level proficiency with mobile editing apps (CapCut preferred) and trending effects/transitions
• Experience identifying and quickly adapting trending sounds and viral formats
• Understanding of platform algorithms and data-driven posting optimization

Preferred Skills:

• Experience creating content in healthcare, wellness, or professional service industries
• Knowledge of healthcare marketing compliance and patient privacy considerations
• Graphic design skills for thumbnail creation and branded elements
• Analytics interpretation and content optimization based on performance data
• Photography skills for supplementary static content

Personal Qualities:

• Creative storyteller who can make healthcare content engaging and relatable
• Self-motivated with excellent time management for independent work
• Professional and respectful when interacting with healthcare staff and patients
• Adaptable to different clinic environments and staff personalities
• Reliable transportation and willingness to travel regularly within your region

Location Requirements

You must be based in one of our markets with easy driving access to multiple clinic locations:

• Texas: Dallas-Fort Worth, Houston, Austin, San Antonio, Waco, Tyler
• Oklahoma: Oklahoma City, Tulsa
• Kansas: Kansas City, Wichita

Ideal candidates will be within 1-2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.

What We Offer

• Competitive monthly compensation up to $2,500 based on content volume and performance
• Travel expense reimbursement for clinic visits and filming
• Creative freedom to develop authentic, engaging content within our brand guidelines
• Growth opportunity as we expand to new markets and platforms
• Flexible schedule - work around clinic hours and your availability
• Opportunity to make a real impact helping underserved communities access healthcare

Compensation Structure

Monthly retainer of $2,000-$2,500 based on:

• 8-12 high-quality video pieces per month
• Mix of content complexity (some quick trending videos, some more produced pieces)
• Consistent posting schedule and engagement management
• Performance bonuses available for viral content and exceptional engagement