Marketing Director Job at Bath Concepts Independent Dealers in Cincinnati

Overview Windows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions. Based in Cincinnati, OH, we are a rapidly growing company seeking a results-driven Marketing Director to lead marketing efforts and drive scalable lead generation through multi-channel strategies. Position Summary As Marketing Director, you will lead all marketing initiatives from strategy to execution and be responsible for generating a steady flow of high-quality leads through field marketing, events, advertising, and collaboration with internal teams. This leadership role requires creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries. Key Responsibilities Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments Oversee and optimize the canvassing program to ensure consistent performance and ROI Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture Collaborate with the call center to align on lead flow processes, scripting, and campaign performance feedback Manage and track advertising across traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.) Maintain strong digital understanding, manage digital vendors, TV vendors, and direct response marketing in home improvement Manage the marketing budget and track KPIs Oversee the call center manager and lead generation management from start to end Support and manage the event marketing department Collaborate with the management team on business strategies and execution Monitor and analyze KPIs including CPL, conversion rates, and overall return on marketing investment Ensure consistency in brand messaging and visual identity across all marketing materials and channels Explore and implement innovative marketing tactics to support growth and market expansion Qualifications Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries Proven track record in lead generation, direct-response marketing, and campaign management Strong leadership capabilities with experience managing diverse teams and collaborating across departments Proficient in data analysis, budgeting, and performance measurement Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools Excellent communication, organizational, and project management skills Bachelor’s degree in Marketing, Business, Communications, or a related field required Ideally reside in Cincinnati or be willing to relocate Compensation & Benefits Health Insurance 401(k) with company match Paid Time Off (PTO) How to Apply Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA. Location: Cincinnati, OH • Full-Time #J-18808-Ljbffr