Fanatics
Job Description
Summary: As Senior Manager on the PR team, you'll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles. You'll partner cross-functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication. This is a high-impact, strategic role that also requires excellence in tactical execution and allows you to follow your passion as a full-stack storyteller who loves to find the story, write the story, pitch the story, place the story.
What you'll be doing:
In NYC, the salary range for this position is $130,000- $167,500, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $120,000- $154,000. The listed salary ranges are specific to NYC or Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics' trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards In Summary: As Senior Manager on the PR team, you'll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles . You'll partner cross-functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication . This is a high-impact, strategic role that requires excellence in tactical execution . En Español: Como gerente senior en el equipo de relaciones públicas, desempeñará un papel fundamental en la definición y ejecución de la estrategia de comunicaciones externas para Fanatics Collectibles. Se asociará interfuncionalmente a través de equipos de marketing, creativos, productos y ejecutivos, al tiempo que posee relaciones mediáticas proactivas, gestión de reputación, narración y comunicación de crisis. Esta es una función estratégica de alto impacto que también requiere excelencia en la ejecución táctica y le permite seguir su pasión como narrador de historias completo que ama encontrar la historia, escribirla, lanzarla, colocarla. Lo que estará haciendo: convertirse en titulares: desenterrar la noticia, moldearla en algo irresistible, ponerla delante de los editores adecuados, e impulsar las noticias ganadas reales. Colaborar con equipos creativos y de contenido en mensajería de campaña y narración editorial a través de canales. Gestionar flujos de trabajo del equipo, cronogramas y entregables para garantizar la ejecución de alta calidad en plazos límite. Participar en reuniones clave de empresa y discusiones de asociación de marca como asesor de comunicaciones. Lo que buscamos: 7+ años de experiencia en relaciones públicas, idealmente tanto en las funciones internas de agencia como dentro de los entornos de consumo, estilo de vida o de entretenimiento. Desarrollar habilidades de gestión estratégica establecidas en el desarrollo de conocimientos personales comprobados e ejecutando competencias interrelacionadas rápidas que impulsan resultados estratégicos. En Nueva York, el rango salarial para este puesto es de $130,000-$167,500, lo que representa solo la paga base y no incluye compensación de incentivos a corto o largo plazo. en Los Ángeles, el rangos salariales para esta posición son de $120,000-$154,000. A través de la plataforma Fanatics, los fanáticos del deporte pueden comprar equipos de aficionados con licencia, camisetas, productos de estilo de vida y streetwear, ropa interior y artículos duros; recopilar tarjetas comerciales físicas y digitales, recuerdos deportivos y otros activos digitales; y apostar a medida que la compañía construye su plataforma Sportsbook e iGaming. En enero de 2022, Fanatics Collectibles anunció la adquisición de Topps, estableciendo la marca de tarjetas comerciales con licencia preeminente como piedra angular del negocio de las cartas comerciales y objetos coleccionables de Fanatics.
Summary: As Senior Manager on the PR team, you'll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles. You'll partner cross-functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication. This is a high-impact, strategic role that also requires excellence in tactical execution and allows you to follow your passion as a full-stack storyteller who loves to find the story, write the story, pitch the story, place the story.
What you'll be doing:
- Turn product into headlines: dig up the story, shape it into something irresistible, get it in front of the right editors, and drive real earned media moments.
- Partner with the Collectibles Public Relations and Corporate Communications on PR and Communications strategies for brand, product, partnerships, and executive visibility initiatives.
- Lead the development and execution of PR campaigns that drive awareness, brand equity, and thought leadership.
- Own press material creation, including pitches, media alerts, press releases, FAQs, and executive talking points.
- Foster strong relationships with key media contacts across consumer, lifestyle, business, and trade verticals.
- Secure meaningful media coverage and feature stories across earned media channels.
- Lead agency partners and internal collaborators to support campaign development, launches, and media execution.
- Monitor media coverage and industry trends, identifying opportunities to insert the brand into timely conversations.
- Support crisis communication planning and issues management in partnership with executive leadership and legal.
- Collaborate with creative and content teams on campaign messaging and editorial storytelling across channels.
- Manage team workflows, timelines, and deliverables to ensure high-quality execution on deadlines.
- Participate in key company meetings and brand partnership discussions as a communications advisor.
- 7+ years of experience in public relations, ideally at both agency and in-house roles within consumer, lifestyle, or entertainment brands.
- Proven success developing and executing integrated PR campaigns that drive measurable results.
- Exceptional written and verbal communication skills, with the ability to craft compelling stories across channels.
- Strong sports media relations experience, with established contacts and a history of securing high-impact coverage.
- Experience navigating fast-paced, high-growth environments and balancing strategic priorities with hands-on execution.
- Familiarity with crisis communications and corporate reputation management.
- A collaborative mindset with strong cross-functional communication and stakeholder management skills.
- Deep cultural curiosity and awareness of media and consumer trends.
In NYC, the salary range for this position is $130,000- $167,500, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $120,000- $154,000. The listed salary ranges are specific to NYC or Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics' trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards In Summary: As Senior Manager on the PR team, you'll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles . You'll partner cross-functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication . This is a high-impact, strategic role that requires excellence in tactical execution . En Español: Como gerente senior en el equipo de relaciones públicas, desempeñará un papel fundamental en la definición y ejecución de la estrategia de comunicaciones externas para Fanatics Collectibles. Se asociará interfuncionalmente a través de equipos de marketing, creativos, productos y ejecutivos, al tiempo que posee relaciones mediáticas proactivas, gestión de reputación, narración y comunicación de crisis. Esta es una función estratégica de alto impacto que también requiere excelencia en la ejecución táctica y le permite seguir su pasión como narrador de historias completo que ama encontrar la historia, escribirla, lanzarla, colocarla. Lo que estará haciendo: convertirse en titulares: desenterrar la noticia, moldearla en algo irresistible, ponerla delante de los editores adecuados, e impulsar las noticias ganadas reales. Colaborar con equipos creativos y de contenido en mensajería de campaña y narración editorial a través de canales. Gestionar flujos de trabajo del equipo, cronogramas y entregables para garantizar la ejecución de alta calidad en plazos límite. Participar en reuniones clave de empresa y discusiones de asociación de marca como asesor de comunicaciones. Lo que buscamos: 7+ años de experiencia en relaciones públicas, idealmente tanto en las funciones internas de agencia como dentro de los entornos de consumo, estilo de vida o de entretenimiento. Desarrollar habilidades de gestión estratégica establecidas en el desarrollo de conocimientos personales comprobados e ejecutando competencias interrelacionadas rápidas que impulsan resultados estratégicos. En Nueva York, el rango salarial para este puesto es de $130,000-$167,500, lo que representa solo la paga base y no incluye compensación de incentivos a corto o largo plazo. en Los Ángeles, el rangos salariales para esta posición son de $120,000-$154,000. A través de la plataforma Fanatics, los fanáticos del deporte pueden comprar equipos de aficionados con licencia, camisetas, productos de estilo de vida y streetwear, ropa interior y artículos duros; recopilar tarjetas comerciales físicas y digitales, recuerdos deportivos y otros activos digitales; y apostar a medida que la compañía construye su plataforma Sportsbook e iGaming. En enero de 2022, Fanatics Collectibles anunció la adquisición de Topps, estableciendo la marca de tarjetas comerciales con licencia preeminente como piedra angular del negocio de las cartas comerciales y objetos coleccionables de Fanatics.