Rippling is hiring: Growth Lead, Search Engine Marketing (SEM) in New York

Growth Lead, Search Engine Marketing (SEM)

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About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—and was named one of America's best startup employers by Forbes.

About The Role
At Rippling, the growth team is the tip of the spear of revenue generation. Our team’s job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.

In this role, you’ll be the most senior IC in our highest investment channel - Search Engine Marketing (SEM). As a member of our growth team, you’ll own the end-to-end performance of your channel and products, diligently optimizing while also exploring new and creative ways to inflect growth.

What You Will Do

• Develop the short-term, and multi-year strategy for how we approach SEM as the company scales to $1B ARR and beyond
• Manage and optimize a $XM budget to generate outsized growth in SEM, partnering with internal partners and external agency partners to execute effectively
• Experiment with new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content
• Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead to ARR
• Mentor the existing team in all aspects of SEM.
• Work cross-functionally to enable teams within Marketing to leverage your channels to meet product and segment specific goals

What You Will Need

• 10+ years of experience doing both quantitative and qualitative work in a fast-paced environment
• SEM expertise: you have a deep understanding of Search Engine Marketing and have proven track record of driving growth in the channel, preferably in a B2B SaaS environment.
• Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges.
• Cross-functional communicator: you communicate proactively and effectively, marshaling internal and external resources to keep operations running smoothly
• Bias to action: You’ll constantly try new growth ideas in this role; you have a bias to action and learning.
• Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments.
• Hackiness and creativity: You’re constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line.

Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.

The pay range for this role is: $147,000 - $257,250 USD per year.