Later
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner-developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
What you'll be doing:
Strategy
- Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
- Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
- Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
- Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
- Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
- Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
- Manage technical SEO initiatives-site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
- Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
- Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
- Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
- Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
- Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
- Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
- Partner with Web for technical SEO, site health, and on-site optimizations.
- Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
- Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
- Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
- Act as the hands-on manager and subject matter expert for SEO at Later.
- Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
- Foster a culture of testing, learning, and continuous optimization.
- Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
- Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
- Share insights and evangelize SEO best practices across Marketing and Growth teams.
- Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
- By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
- Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
- Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
- 5-7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
- Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
- Advanced proficiency in on-page, off-page, and technical SEO.
- Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
- Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
- Experience managing authority-building efforts and backlink acquisition.
- Strong analytical skills; comfortable with keyword data, content performance, and attribution.
- Excellent communication and collaboration skills; able to influence across technical and creative teams.
- Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
- Experience in creator/social media marketing space.
- Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
- Basic knowledge of HTML, CSS, and JavaScript.
- Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$ 130,000 - $ 150,000 USD
#LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. In Summary: Later is the enterprise leader in social media and influencer marketing software, services, and data . We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation . This is a critical, high-visibility role with direct impact on revenue growth and regular exposure to senior leadership . En Español: Más tarde es el líder empresarial en software, servicios y datos de marketing de medios sociales e influencers, confiables por marcas y agencias líderes en todo el mundo. Después de nuestra adquisición de Mavely, la Everyday Influencer Platform®, Later permite a las marcas escalar asociaciones creadoras desde nano hasta influenciadores premium mientras gestionan contenido y campañas en redes sociales principales y afiliadas. A través de datos de rendimiento propietarios, los líderes de marketing pueden impulsar ventas atribuibles y optimizar el comercio social con nuestra plataforma de software o servicios galardonados. Más adelante se basa en dos historias de éxito que comenzaron en 2014: Mavrck, la solución de influencia líder del sector (ahora Later InfluenceTM), y más tarde, la mejor plataforma de gestión de redes sociales posteriores (ahor Social MediaTM) y primer vínculo al mercado en herramienta biológica, Link in Bio. En 2024, Mavrok y posterior Manager se unificaron como una pareja para lograr un compromiso comercial oficial con la mayor generación de usuarios de LinkedIn, así como crear nuevas plataformas de creatividad y creatividadura de contenidos personales. En este papel, usted será a la vez un líder estratégico y un practicante práctico que desarrolla e ejecuta estrategias de SEO que crecen el tráfico calificado, mejoran las tasas de conversión y fortalezcan la autoridad de Later en el espacio del creador y las redes sociales. Informando al vicepresidente de Generación de Demand, poseerá la hoja de ruta de Later's SEO, se asociará interfuncionalmente con equipos de Web, Marketing de Productos y Contenido, y establecerá altos estándares para la ejecución técnica y basada en contenido de SEO. Este es un esquema crítico, de alta visión en todas las líneas de negocio (Later Influence, Later, y Mavely) con impacto directo Social sobre el crecimiento y la exposición regular al liderazgo de los ingresos. Lo que estará haciendo: Strategy Owner ofrece oportunidades técnicas generales de búsqueda dentro de la estrategia de SEO más avanzada, en página web, calidad de contenidos, acción en sitio web, y KPI para crear una red de datos de desarrollo sostenible que permite mejorar el rendimiento de las páginas de trabajo, diseñar soluciones de alto nivel de mercadotecnia, generar nuevas oportunidades de gestión de resultados, proporcionar mejores perspectivas de desempeño y potencialización de las relaciones comerciales, así como sistemas de análisis de marketing, E-executividad, Capacitación de conocimientos tecnológicos, implementación de tendencias y manejo de negocios, creación de estrategios técnicos, etc. Gestionar las iniciativas técnicas de SEO: velocidad del sitio, Core Web Vitals, datos estructurados, rastreo/indexación y optimización CMS (Contentful). Construir marcos escalables para monitorear los rankings, la visibilidad y el rendimiento en consultas clave de búsqueda. impulsar esfuerzos de SEO fuera de página, incluidas estrategias de creación de autoridad y adquisición de backlinks de alta calidad. Auditar regularmente y revitalizar contenido por frescura, alineación de palabras clave y diferenciación competitiva. Socio con equipos analíticos y de Datos para garantizar que Amplitude, GA4 e insights GSC alimenten decisiones enfocadas. Team / Collaboration Servir como líder de SEO posterior, colaborando con equipos web, contenidos y creativos para entregar campañas integradas. Investigación/Mejores Prácticas Manténgase por delante de los paisajes SEO en evolución que incluyen la búsqueda AI (GEO, SGE, Perplexity, ChatGPT Overviews) y las búsquedas vocales / sociales. Monitoree a competidores y líderes de la industria, identificando oportunidades para diferenciar Más tarde. Comparte información y evangelice las mejores prácticas de SEO entre equipos de Marketing y Crecimiento. Qué aspecto tiene el éxito: En los primeros 90 días, ha realizado una auditoría completa de SEO, identificado ganancias rápidas, lanzado iniciativas prioritarias iniciales y construido paneles de control que conectan claramente el rendimiento de SEO con los ingresos. Fuerte experiencia con plataformas CMS (preferentemente Contentful), incluida la estructuración y optimización de flujos de trabajo. Conocimiento de Google Tag Manager, herramientas de prueba A/B o plataformas de visualización de datos (Looker, Supermetrics). conocimiento básico de HTML, CSS y JavaScript. Cómo trabajar: impulsado por Impacto: Usted ofrece resultados que priorizan el trabajo de alto valor, cumplen con los plazos límite y buscan adaptarse rápidamente a largo plazo mientras aprenden resultados rápidos. Crecimiento estratégico y enfocado en los recursos del cliente: anticiparse a las oportunidades de crecimiento, mantener un acceso acelerado y conectar riesgos, crear una solución para mejorar su confianza y hacer frente al cambio climático. Emocionalmente Inteligente: Construimos confianza a través de la empatía y la colaboración, fomentamos la inclusión e inspiramos a los demás con firmeza, optimismo e integridad. Nuestro enfoque para la compensación: tomamos un enfoque basado en el mercado y orientado a datos para la remuneración. Aprovechamos datos de fuentes de compensación terceras confiables para ayudarnos a comprender el valor de mercado de un papel según su función, nivel, ubicación geográfica y alcance. Evaluamos las remuneraciones semestralmente, incluyendo desempeño y factores relacionados con el mercado. Diversidad, inclusión y accesibilidad: Posteriormente, nos comprometemos a fomentar una cultura arraigada en la mentalidad de inclusión primero en todos los niveles de la empresa, abrazando la importancia de contratar y construir equipos para agregar cultura más que adaptarse a la cultura. Construimos y mantenemos abiertamente prácticas imparciales de contratación, pago y promoción para crear una base para un lugar de trabajo equitativo, allanando el camino al cambio sistémico. Estamos comprometidos a crear un entorno diverso y estamos orgullosos de ser un empleador de igualdad de oportunidades. Todas las solicitudes recibirán consideraciones por empleo sin tener en cuenta raza, color, religión, identidad o expresión de género, origen nacional, discapacidad o edad. Por favor háganoslo saber si necesita algún tipo de acomodación o apoyo durante el proceso de reclutamiento..