Warner Bros. Discovery
Sr. Manager, Franchise Management & Marketing
Warner Bros. Discovery, Burbank, California, United States
This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Senior Manager is a key member of the Global Franchise Management & Marketing team, overseeing a dynamic and fast-paced portfolio of beloved WB Horror, WBTV, and Discovery franchises – including IT, The Conjuring, Friends, Gilmore Girls, HGTV, Food Network and more.
This role is responsible for driving global franchise strategy and marketing across WB Global Consumer Products (GCP) and Global Themed Entertainment (GTE).
Partnering closely with the Vice President, the Senior Manager leads the development of Global Franchise Plans and marketing programs that elevate franchise awareness and cultural relevance.
This role requires a strategic thinker and proactive collaborator who thrives in a cross-functional environment, working day-to-day with internal teams (Category, Sales, Creative, Product Development, Legal, International) as well as other WB divisions and external partners.
Success in this role requires a passion for the franchises, a sharp marketing instinct, exceptional organizational skills and a polished, executive-ready presence.
The ideal candidate thrives under pressure, leads with clarity and manages multiple high-impact initiatives with speed, precision and grace – navigating cross-functional teams with confidence and diplomacy.
Your Role Accountabilities...
Drives the development and communication of annual CP Global Franchise Strategies
Leads the development and execution of franchise activation plans and franchise guidelines Identifies and brainstorms unique ideas and executable programs to drive innovative franchise and marketing plans
Works to develop cohesive and synergistic plans across all disciplines within GCP and GTE
Drives the following activities for the assigned franchises: Oversees day-to-day franchise management of the GCP and GTE businesses
Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term)
Coordinates with key stakeholders and departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities
Works with Category and Retail teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
Partners with international offices to drive regional implementation of franchise strategies and activations
Delivers all plans and tools worldwide and in a timely manner – including franchise pitch decks, marketing materials, creative briefs, trade show materials, sizzles, etc.
Works collaboratively with Category, Creative and Sales to determine creative strategies for style guides as well as ensuring necessary third-party approvals for all Style Guides and product artwork as needed
Participates in licensee meetings, when appropriate
Partners with Category to support global licensees and develops best practice strategies to support global and local partners in all categories
Manages annual budget and quarterly financial reporting on respective franchise expenditures
Builds and maintains relationship with applicable colleagues in sister divisions: Franchise Development, WBTV, Discovery, Global Theatrical, WBIE, WHE etc. to establish a reliable and timely flow of information and materials related to assigned properties
Creates licensee and staff messaging as needed to communicate relevant brand updates in a timely manner
Aggregates and communicates key performance STATs
Ensures smooth day-to-day marketing submission approvals and related processes
Other projects and duties may be assigned dependent on business development and needs
Qualifications & Experience...
Work Experience Minimum 5-7 years work experience in a related field required
Brand and/or Franchise Management experience required
Entertainment or licensed consumer products experience required
Proven track record of leading complex, multi-stakeholder projects from strategy through execution
Education, Professional Training, Technical Training or Certification Bachelor’s degree with coursework in business/marketing strongly preferred
Knowledge/Skills Exceptional project management skills with the ability to lead cross-functional teams and drive initiatives forward
Deep knowledge of the assigned franchises – WB Horror, Discovery and WBTV portfolios
Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
Effective and proven management and interpersonal skills are critical
Must have sound understanding of strategy development, marketing principles and brand management
Strong knowledge of digital platforms and media marketing tools
Must have a clear understanding of the dynamics and needs of licensing
Effective written and oral communication and presentation skills
Knowledge of file set-up, maintenance and filing procedures
Knowledge of basic math, spelling, grammar, punctuation
Fluent command of the English language required; second language is a plus
Must be well organized with effective and proven planning and follow-through skills
Calm, solutions-oriented approach to problem-solving in fast-paced environments
Preferred… Must have the ability to pay close attention to detail and understand written and oral instructions
Must have the ability to communicate effectively and tactfully with persons on all levels, in person, written, via phone, video conference, etc.
Must have the ability to organize and schedule work effectively
Must have the ability to work well under time constraints
Must be able to handle multiple projects and prioritize assignments
Must have the ability to effectively meet critical deadlines
Must be a team player
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at
www.wbd.com/guiding-principles/
along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
accessibility page
for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Senior Manager is a key member of the Global Franchise Management & Marketing team, overseeing a dynamic and fast-paced portfolio of beloved WB Horror, WBTV, and Discovery franchises – including IT, The Conjuring, Friends, Gilmore Girls, HGTV, Food Network and more.
This role is responsible for driving global franchise strategy and marketing across WB Global Consumer Products (GCP) and Global Themed Entertainment (GTE).
Partnering closely with the Vice President, the Senior Manager leads the development of Global Franchise Plans and marketing programs that elevate franchise awareness and cultural relevance.
This role requires a strategic thinker and proactive collaborator who thrives in a cross-functional environment, working day-to-day with internal teams (Category, Sales, Creative, Product Development, Legal, International) as well as other WB divisions and external partners.
Success in this role requires a passion for the franchises, a sharp marketing instinct, exceptional organizational skills and a polished, executive-ready presence.
The ideal candidate thrives under pressure, leads with clarity and manages multiple high-impact initiatives with speed, precision and grace – navigating cross-functional teams with confidence and diplomacy.
Your Role Accountabilities...
Drives the development and communication of annual CP Global Franchise Strategies
Leads the development and execution of franchise activation plans and franchise guidelines Identifies and brainstorms unique ideas and executable programs to drive innovative franchise and marketing plans
Works to develop cohesive and synergistic plans across all disciplines within GCP and GTE
Drives the following activities for the assigned franchises: Oversees day-to-day franchise management of the GCP and GTE businesses
Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term)
Coordinates with key stakeholders and departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities
Works with Category and Retail teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
Partners with international offices to drive regional implementation of franchise strategies and activations
Delivers all plans and tools worldwide and in a timely manner – including franchise pitch decks, marketing materials, creative briefs, trade show materials, sizzles, etc.
Works collaboratively with Category, Creative and Sales to determine creative strategies for style guides as well as ensuring necessary third-party approvals for all Style Guides and product artwork as needed
Participates in licensee meetings, when appropriate
Partners with Category to support global licensees and develops best practice strategies to support global and local partners in all categories
Manages annual budget and quarterly financial reporting on respective franchise expenditures
Builds and maintains relationship with applicable colleagues in sister divisions: Franchise Development, WBTV, Discovery, Global Theatrical, WBIE, WHE etc. to establish a reliable and timely flow of information and materials related to assigned properties
Creates licensee and staff messaging as needed to communicate relevant brand updates in a timely manner
Aggregates and communicates key performance STATs
Ensures smooth day-to-day marketing submission approvals and related processes
Other projects and duties may be assigned dependent on business development and needs
Qualifications & Experience...
Work Experience Minimum 5-7 years work experience in a related field required
Brand and/or Franchise Management experience required
Entertainment or licensed consumer products experience required
Proven track record of leading complex, multi-stakeholder projects from strategy through execution
Education, Professional Training, Technical Training or Certification Bachelor’s degree with coursework in business/marketing strongly preferred
Knowledge/Skills Exceptional project management skills with the ability to lead cross-functional teams and drive initiatives forward
Deep knowledge of the assigned franchises – WB Horror, Discovery and WBTV portfolios
Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
Effective and proven management and interpersonal skills are critical
Must have sound understanding of strategy development, marketing principles and brand management
Strong knowledge of digital platforms and media marketing tools
Must have a clear understanding of the dynamics and needs of licensing
Effective written and oral communication and presentation skills
Knowledge of file set-up, maintenance and filing procedures
Knowledge of basic math, spelling, grammar, punctuation
Fluent command of the English language required; second language is a plus
Must be well organized with effective and proven planning and follow-through skills
Calm, solutions-oriented approach to problem-solving in fast-paced environments
Preferred… Must have the ability to pay close attention to detail and understand written and oral instructions
Must have the ability to communicate effectively and tactfully with persons on all levels, in person, written, via phone, video conference, etc.
Must have the ability to organize and schedule work effectively
Must have the ability to work well under time constraints
Must be able to handle multiple projects and prioritize assignments
Must have the ability to effectively meet critical deadlines
Must be a team player
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at
www.wbd.com/guiding-principles/
along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our
accessibility page
for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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