Director, B2B Content Marketing Job at NAB Leadership Foundation in New York

Overview iHeartMedia is the leading media and entertainment company and the largest podcast publisher. We reach a wide audience and produce major events and popular audio content. Our diverse programming reflects the communities we serve, and our values emphasize collaboration, curiosity, welcoming dissent, learning from mistakes, and respect for everyone. What We Need What We Need: iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers. As Director, B2B Content Marketing, you will lead iHeartMedia content marketing reaching HoldCos, independent agencies and brands. The B2B Marketing Team sits at the center of the organization, collaborating with multiple teams to build messaging, materials and campaigns that elevate the iHeartMedia brand and drive results. Responsible for planning and execution of multi-channel marketing efforts, this role is a terrific opportunity to launch and manage high profile B2B content initiatives at iHeartMedia. What You'll Do Lead multi-channel content strategy and execution, achieving growth targets for awareness, lead gen and pipeline growth. Create scaled educational content for iHeartMedia and our products and services. Collaborate with Consumer Insights and Product SMEs across the organization to develop campaigns and content. Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey. Create content for every B2B touchpoint: email, site, events, social. Manage B2B Social Media Manager, successfully executing against platform-specific content strategy and voice. Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale. Manage distribution partnerships to support priority content and initiatives. Identify and report key metrics to show progress against content marketing goals. Apply best practices in paid media, SEO, email engagement, social content, and web conversion. What You'll Need Proven experience developing scaled B2B marketing content and messaging that deliver desired business outcomes. Strong POV on right platforms/partners to reach our audience, rooted in experience and data. Experience mapping consumer journeys and executing plans that support them. Confident, collaborative partner highly effective at working across teams and levels of the organization to drive projects forward. Experience managing direct report(s), providing effective feedback that inspires excellence. Experience identifying, tracking and reporting KPIs for long-and short-term goals. Proactive marketer who applies deep expertise in content marketing to build, optimize, communicate plans and recommendations quickly. Belief that urgency and accountability win. Strong project management skills to drive projects forward strategically to achieve project goals. Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated. 8-10+ years of experience in ad sales marketing/B2B marketing is required. Media and Audio industry experience is preferred. What You'll Bring Compensation: Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $100,000 - $125,000 Location: New York, NY: 125 West 55th Street, 10019 Position Type: Regular Time Type: Full time Pay Type: Salaried Benefits Employer sponsored medical, dental and vision with a variety of coverage options Company provided and supplemental life insurance Paid vacation and sick time Paid company holidays, including a floating holiday that enables our employees to celebrate the holiday of their choosing A Spirit day to encourage and allow our employees to volunteer in their community A 401K plan Employee Assistance Program (EAP) at no cost with services including telephonic counseling, legal and financial matters, emotional well-being, family and caregiving A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more We are accepting applications for this role on an ongoing basis. The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Non-Compete will be required for certain positions and as allowed by law. Our organization participates in E-Verify. Click here to learn about E-Verify. #J-18808-Ljbffr