Scribd
About The Company
At Scribd (pronounced "scribbed"), we aim to ignite human curiosity. Join our innovative team as we unlock a world filled with stories and knowledge, democratizing the exchange of ideas and information through our three cornerstone products: Everand, Scribd, and Slideshare.
We nurture a workplace where authenticity and boldness flourish; where we engage in healthy debates and commit to actions that put our customers at the forefront. We value a balance between individual flexibility and the strength of community connections. Our flexible work benefit, Scribd Flex, empowers employees to tailor their daily work styles to their unique needs, ensuring we prioritize intentional in-person moments for collaboration and culture-building.
At Scribd, we hire for "GRIT"—the powerful combination of passion and perseverance toward achieving long-term goals. We believe in the potential this can unlock, inviting every team member to embrace a GRIT-driven approach to their work by setting ambitious goals, delivering results, innovating solutions, and fostering a positive, collaborative environment.
About The Role
We are looking for a Senior Paid Search Marketing Manager to lead our Performance Marketing team, concentrating on scaling user acquisition through multiple platforms, including Google Search, Bing, Apple Search Ads (ASA), and Google UAC. This pivotal role will focus on acquiring high-value users and optimizing for LTV:CAC. The ideal candidate possesses both creative and analytical skills and has a proven background in both mobile and web acquisition.
What You'll Do
Oversee performance across Google Ads and other search platforms with a keen focus on LTV-driven growth.
Lead the experimentation process involving bidding models (such as LTV bidding, offline conversions), campaign structures, messaging, landing pages, and audience segmentation.
Identify and pursue growth opportunities through account expansion, platform integrations, tooling development, and new product adoption in the dynamic search landscape.
Stay abreast of platform changes and emerging features, implementing beta opportunities as they arise.
Own regular analytics and reporting while effectively sharing performance insights, achievements, and challenges with stakeholders.
Collaborate closely with product development and engineering teams to create data feeds, LTV signaling pipelines, landing page variants, and tracking solutions.
Work with other marketers and product teams ensuring Paid Search is an integral part of the overall growth strategy.
Who You Are
7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or direct-to-consumer products.
A proven history of efficiently scaling search advertising spending while maintaining or improving LTV:CAC.
Demonstrated expertise in conversion optimization, audience targeting, and creative testing methodologies.
Experience with attribution models and incrementality testing, including knowledge of how SEM complements SEO.
Skilled in budget planning and forecasting processes.
Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and familiarity with Looker are a plus).
In-depth knowledge of automated bidding strategies, with experience optimizing toward CPA or ROAS goals.
Preferred Qualifications
Experience marketing subscription products or digital content services.
Familiarity with mobile app marketing and app store optimization.
Experience with Google Tag Manager, Looker, or Appsflyer is an advantage.
Working at Scribd, Inc.
Are you based in a location where Scribd is able to employ you? Employees must have their primary residence in or around the following cities, including adjacent metro areas or typical commuting distances:
United States:
Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.
Canada:
Ottawa | Toronto | Vancouver
Mexico:
Mexico City
Benefits, Perks, and Wellbeing at Scribd
Comprehensive healthcare insurance coverage (Medical/Dental/Vision): 100% paid for employees.
12 weeks of paid parental leave.
Short-term/long-term disability plans.
401k/RSP matching.
Onboarding stipend for home office equipment + accessories.
Learning & Development allowance.
Access to various Learning & Development programs.
Quarterly stipends for wellness, WiFi, and other needs.
Mental health support & resources.
Complimentary subscription to the Scribd Inc. suite of products.
Referral bonuses.
Book benefit.
Sabbaticals.
Company-wide events.
Team engagement budgets.
Vacation & Personal Days.
Paid Holidays (including a winter break).
Flexible sick leave policy.
Dedicated volunteer day.
Company-wide Employee Resource Groups and initiatives fostering an inclusive and diverse workplace.
Access to AI tools: Free access to leading AI tools to enhance productivity and streamline workflows.
We aim to make our interview process accessible to everyone. To request any reasonable adjustments for accommodations during the interview process, please reach out via email. Scribd is committed to equal employment opportunities regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage individuals from all backgrounds to apply, believing that diverse perspectives create a foundation for our best ideas. Join us in building something meaningful.