More Staffing LLC is hiring: MS - Media Buyer in Minneapolis

Job Title: Media Buyer
Location: Remote
Work Shift: TBD
Working Hours: 10 hours a week

Job Description:

We’re looking for a strategic, data-driven Media Buyer with hands-on experience managing and optimizing paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms. In this role, you’ll lead the strategy and execution of paid advertising campaigns to boost brand awareness, generate high-quality leads, and support internal recruitment and client acquisition efforts. You’ll work closely with marketing leadership to grow our presence on Meta (Facebook/Instagram) and Google Ads, and eventually across other digital platforms.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta and Google Ads with a focus on lead generation, recruitment marketing, and brand growth.
• Manage and monitor ad performance daily to improve conversion rates and reduce cost per lead (CPL).
• Create and test targeting strategies to reach key audiences: clients, job seekers, and niche talent pools.
• Write and refine ad copy aligned with our tone, value proposition, and campaign goals.
• Collaborate with design and content teams to develop high-performing creative assets.
• Implement and manage tracking (pixels, custom events) to ensure accurate attribution and ROI tracking.
• Analyze campaign data and produce regular reports with actionable insights.
  Stay on top of digital advertising trends and platform updates to keep More Staffing competitive.
• Manage ad budgets efficiently and scale successful campaigns across platforms.

• 2+ years of hands-on experience managing Meta and Google Ads campaigns.
• Strong understanding of lead generation funnels, targeting, bidding strategies (CBO, cost cap, bid cap).
• Strong analytical skills and proficiency with tools like Google Analytics, Meta Insights, and Excel/Sheets.
• Experience with ad copywriting and basic creative strategy.
• Proven ability to optimize campaigns for lead quality and ROI.
• Comfortable working independently in a remote environment.
• Experience with audience targeting, retargeting, and lookalike strategies.
• Strong analytical and reporting skills.
  
  Nice to Have
• Experience running ads for staffing agencies, recruitment firms, or B2B service companies.
• Familiarity with LinkedIn Ads, TikTok Ads, or other platforms.
• Working knowledge of CAPI, CRM integration, or tools like Hyros, GoHighLevel, etc.
• Facebook Blueprint or Google Ads certifications.