Media Buyer - 43514110871 Job at Activate Talent in Nashville

Overview

We’re helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.

Responsibilities

• Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
• Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
• Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time.
• Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
• Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
• Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.

Qualifications

• Must-Have: 3+ years of proven media-buying experience, particularly in healthcare, wellness, or education sectors.
• Strong analytical skills and comfort with performance metrics and digital tools.
• Excellent negotiation acumen—especially in high-value digital media environments.
• Effective communication across teams, with attention to clinical accuracy and educational integrity.
• Flexible availability to align with Eastern Time and campaign demands.

Nice-to-Have

• Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
• Experience running campaigns for patient education, healthcare products, or wellness initiatives.
• Familiarity with compliance and regulatory standards in healthcare marketing.