Director, Brand Media Strategy Job at The New York Times in New York

Overview The Director, Marketing & Media Strategy - Brand is responsible for the development, planning, and execution of integrated media strategies for The New York Times brand and its portfolio of products (Games, Cooking, Wirecutter, The Athletic). The mission is to build brand and product appeal by executing innovative campaigns that drive business results. This role requires a deep understanding of the media landscape and the ability to translate marketing objectives into cross-channel media plans that connect with audiences across paid, owned, and earned channels. This is a hybrid position with regular attendance in a New York Times office each week as established by departmental guidance. Responsibilities Translate marketing and business strategies into clear, actionable media objectives, leading stakeholder discussions and facilitating decision making Be a strategic thought leader for how The Times shows up in the world. Own the media narrative and champion new and innovative ways to connect with our audiences Develop media strategies, communications and tactical channel plans to maximize total impact Demonstrate excellent strategic narrative skills, with a track record of developing sound rationale that balances logic and creativity Lead the day-to-day management of our media agency partners, ensuring they deliver best-in-class planning and execution Collaborate with cross-functional marketing teams (Creative, Brand Marketers, Analytics, Comms) to ensure a cohesive and integrated approach to campaigns Partner with research and analytics teams to establish campaign measurement plans, analyze performance, and derive actionable insights to optimize future campaigns Activate and manage programs on select media platforms Champion new and innovative media approaches, keeping the team at the forefront of industry trends and best practices This role will report to the VP Marketing & Media Strategy Basic Qualifications 10+ years experience in either brand or agency roles 5+ Brand marketing and media experience required Experience communicating with colleagues of all levels Experience consulting and working with technical, legal and financial teams Demonstrated experience interpreting consumer insights, data and research Demonstrated experience creating organized and efficient strategies under tight timelines Preferred Qualifications Social media experience preferred Prior experience leading day to day management of media agency partners REQ-018907 Compensation The annual base pay range for this role is between $160,000 - $180,000 USD. About The New York Times The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce with a broad range of backgrounds and experiences across our ranks, at all levels. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation or gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration without regard to legally protected characteristics. The U.S. EEOC Know Your Rights Poster is available here. The NYT will provide reasonable accommodations as required by law. For accommodations or questions, contact reasonable.accommodations@nytimes.com. The Company will consider qualified applicants with criminal histories in a manner consistent with fair chance laws. For information about privacy practices for job applicants, click here. Please beware of fraudulent job postings. If you see a fake posting, report it to NYT applicants at NYTapplicants@nytimes.com. Job Details Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Newspaper Publishing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr