Senior Growth Content Marketer Job at South in Raleigh

About the Role

We are looking for a Senior Growth Content Marketer with a creative spark and a proven ability to grow organic channels through compelling, multi-format content. This high-impact, hands-on role involves owning the full content lifecycle—from ideation and production to publishing and performance optimization—across written, video, visual, and educational formats.

This is a maker’s role, ideal for someone who thrives on both strategy and execution, and is deeply proficient with modern AI tools and content platforms. You’ll be a key player in our growth marketing efforts, directly contributing to our SEO, CRO, brand visibility, and lead generation objectives.

Key Responsibilities

Organic Content Channel Growth

• Own end-to-end content creation and publishing across blog, YouTube, LinkedIn, and more.

• Continuously optimize content channels based on analytics and business priorities.

• Repurpose and remix content across formats to increase reach and ROI.

Video Production

• Script, record, edit, and publish original videos in both long-form and short-form formats.

• Create social-ready clips from long-form content using tools like Descript, CapCut, or Premiere Pro.

• Act as the face of the brand in videos, explainers, and live formats.

On-Camera & Event Hosting

• Host or co-host podcasts, webinars, roundtables, and video interviews.

• Plan and lead live events, from workshops to virtual summits.

Visual Content Creation

• Design eye-catching visuals: infographics, thumbnails, carousels, and branded graphics.

• Utilize AI tools (e.g., DALL·E, Midjourney) alongside Canva, Photoshop, or Figma for high-quality output.

SEO & Web Content

• Write SEO-driven blog posts, landing pages, and conversion-focused copy.

• Collaborate with SEO teams to align content structure, keyword usage, and internal linking.

• Perform content audits and optimize pages for performance and clarity.

Conversion Rate Optimization (CRO)

• Improve web content and blog performance via testing and data analysis.

• Refine messaging, layout, and CTAs to drive conversions.

• Analyze competitor content and iterate accordingly.

Content Repurposing

• Break down long-form assets into emails, graphics, video clips, and social posts.

• Leverage AI tools like ChatGPT to ideate, draft, and repackage content efficiently.

Educational & Messaging Content

• Collaborate with leadership and sales teams to ensure consistent brand messaging.

• Create course materials, sales enablement content, and thought leadership assets.

Required Skills & Experience

• 6+ years in content marketing or content production with a portfolio of organic channel growth.

• Native or near-native English writing and editing skills.

• Expertise in video creation (recording, editing, publishing).

• Strong on-camera presence and comfort hosting events or webinars.

• Proficiency in AI tools (ChatGPT, DALL·E, Midjourney) and design/video platforms.

• Ability to produce high-quality content independently across media types.

• Deep understanding of SEO, CRO, and B2B buyer journeys.

• Proven ability to manage multiple projects and meet deadlines autonomously.

Nice to Have

• Podcast production or repurposing experience.

• Background in educational or instructional content creation.

• Familiarity with tools like Webflow, Figma, Notion, Ahrefs, or Hotjar.

• Experience with performance analytics and dashboarding.

• Knowledge of the Microsoft ecosystem.

What Success Looks Like

• You grow one or more organic content channels through your own creative execution.

• You deliver a steady stream of engaging, multi-format content that drives traffic, engagement, and leads.

• You independently produce and scale content initiatives with minimal oversight.

• You become a core contributor to marketing priorities across SEO, CRO, messaging, and education.