EvenUp
Senior Platform Product Marketing Manager
EvenUp, San Francisco, California, United States, 94199
Senior Platform Product Marketing Manager
Base pay range: $155,000.00/yr - $175,000.00/yr
EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own.
We are one of the fastest-growing vertical SaaS companies in history, backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.
As a Senior Platform Product Marketing Manager at EvenUp, you’ll be the voice and strategic driver for our platform offerings. You’ll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption. Your work enables both internal teams and external partners to tell a unified, compelling story about our platform’s value.
What You’ll Do
Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
Think Creatively About Content & Campaigns: Develop compelling collateral, campaigns, and creative assets—from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
Build Strong Customer Relationships: Engage directly with customers to understand their needs, workflows, and aspirations. Use insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates for case studies, testimonials, and co-marketing opportunities.
Enable Sales & Internal Teams: Create enablement materials such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos.
Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover opportunities, and support strategic planning.
What You Bring
Experience & Skills
4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
A creative thinker who is willing to experiment with bold ideas, unconventional formats, and new campaign approaches.
Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
Strong relationship builder who thrives on customer engagement and can translate feedback into messaging and initiatives.
Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
Analytical mindset with comfort using data to validate ideas and measure impact.
Ability to thrive in fast-paced, evolving environments with multiple priorities.
Nice to Haves
Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).
Familiarity with developer ecosystems, partner channels, or app marketplaces.
Background in enterprise GTM strategies, analyst relations, and field enablement.
Experience in Legal Tech, personal injury or adjacent industries.
Notice to Candidates EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We have no affiliation with these situations. We post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages. Official recruitment emails come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, no-reply@ashbyhq.com, or no-reply@canditech.io.
To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.
If you suspect impersonation, please report it to talent-ops-team@evenuplaw.com. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.
Benefits & Perks As part of our total rewards package, we offer attractive benefits and perks to our employees, including:
Choice of medical, dental, and vision insurance plans for you and your family
Life, accident, or critical illness insurance options
Flexible paid time off, sick leave, short-term and long-term disability
Holidays: 10 US observed, plus Canadian statutory holidays by province
Home office stipend
401(k) for US employees and RRSP for Canada-based employees
Paid parental leave and local in-person meet-ups
Hubs in San Francisco and Toronto
Please note these benefits are for full-time employees.
Compensation Range: $155K - $175K
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at EvenUp. Get notified about new Senior Product Marketing Manager jobs in San Francisco, CA.
#J-18808-Ljbffr
EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own.
We are one of the fastest-growing vertical SaaS companies in history, backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.
As a Senior Platform Product Marketing Manager at EvenUp, you’ll be the voice and strategic driver for our platform offerings. You’ll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption. Your work enables both internal teams and external partners to tell a unified, compelling story about our platform’s value.
What You’ll Do
Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
Think Creatively About Content & Campaigns: Develop compelling collateral, campaigns, and creative assets—from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
Build Strong Customer Relationships: Engage directly with customers to understand their needs, workflows, and aspirations. Use insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates for case studies, testimonials, and co-marketing opportunities.
Enable Sales & Internal Teams: Create enablement materials such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos.
Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover opportunities, and support strategic planning.
What You Bring
Experience & Skills
4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
A creative thinker who is willing to experiment with bold ideas, unconventional formats, and new campaign approaches.
Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
Strong relationship builder who thrives on customer engagement and can translate feedback into messaging and initiatives.
Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
Analytical mindset with comfort using data to validate ideas and measure impact.
Ability to thrive in fast-paced, evolving environments with multiple priorities.
Nice to Haves
Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).
Familiarity with developer ecosystems, partner channels, or app marketplaces.
Background in enterprise GTM strategies, analyst relations, and field enablement.
Experience in Legal Tech, personal injury or adjacent industries.
Notice to Candidates EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We have no affiliation with these situations. We post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages. Official recruitment emails come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, no-reply@ashbyhq.com, or no-reply@canditech.io.
To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.
If you suspect impersonation, please report it to talent-ops-team@evenuplaw.com. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.
Benefits & Perks As part of our total rewards package, we offer attractive benefits and perks to our employees, including:
Choice of medical, dental, and vision insurance plans for you and your family
Life, accident, or critical illness insurance options
Flexible paid time off, sick leave, short-term and long-term disability
Holidays: 10 US observed, plus Canadian statutory holidays by province
Home office stipend
401(k) for US employees and RRSP for Canada-based employees
Paid parental leave and local in-person meet-ups
Hubs in San Francisco and Toronto
Please note these benefits are for full-time employees.
Compensation Range: $155K - $175K
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at EvenUp. Get notified about new Senior Product Marketing Manager jobs in San Francisco, CA.
#J-18808-Ljbffr