Udemy is hiring: Senior Product Manager, SEO & Paid Ads in San Francisco

Udemy is an AI-powered skills acceleration platform that helps people and teams grow. It’s personalized, practical, and focused on real-world impact. Our mission is to transform lives through learning, and your work helps people around the world build skills to use in real life. Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home. Where we work Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) in our San Francisco or Austin hubs, and flexibility on Mondays and Fridays. About Your Skills Strategic Problem Solving: You see beyond the immediate problem and uncover the fundamental “why.” You’re a systems thinker who can identify root causes and design scalable solutions that align with Udemy’s long-term growth. Influence & Collaboration: You build trust and alignment across Marketing, Engineering, Design, and Data Science. You know when to push back, when to compromise, and how to scope solutions that get to “yes” while protecting the integrity of outcomes for learners and the business. Analytical Decision Making: You thrive on data. You use critical thinking to balance multiple perspectives, apply structured decision frameworks, and clearly communicate choices. Once a path is set, you ensure execution is aligned and measurable. Experimentation & Learning: You foster a test-and-learn culture. You generate hypotheses, design experiments, and quickly translate insights into scalable solutions that improve acquisition efficiency. About This Role At Udemy, we believe learning transforms lives. We’re seeking an experienced Senior Product Manager, Acquisition to own the vision, strategy, and execution of how millions of learners discover Udemy worldwide. You’ll be responsible for everything from campaign landing frameworks and SEO-driven surfaces to referral loops and logged-out funnels. You’ll partner with Marketing, Engineering, Design, and Data Science to build and unlock new ways to acquire users efficiently and at scale. What You’ll Be Doing Define and drive the product strategy, roadmap, and KPIs for user acquisition. Build scalable frameworks for campaign landing pages, SEO category/topic pages, and logged-out funnels. Partner with Marketing to design and test creative, targeting, and funnel experiments that improve paid acquisition efficiency. Design and enhance referral and viral sharing mechanics that expand Udemy’s reach. Balance near-term conversion wins with long-term investments in scalable growth systems. Champion a test-and-learn culture of fast iteration and continuous optimization. What You’ll Have While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following: 5+ years of product management experience in consumer growth and acquisition. Track record of building and optimizing acquisition surfaces such as landing pages, SEO frameworks, or referral programs. Strong quantitative skills; comfortable with SQL, Amplitude, Mixpanel, or similar analytics platforms. Experience improving marketing efficiency through attribution, funnel optimization, or experimentation at scale. Ability to turn insights into product ideas and drive execution toward measurable outcomes. Exceptional collaboration skills with the ability to influence and align cross-functional stakeholders. A growth mindset, hypothesis-driven, and the ability to move seamlessly between strategic thinking and hands-on delivery. Posting Date: September 26, 2025 Application window: September 26, 2025 - 10 October, 2025 Why work here? You’ll grow here. Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. You’ll have room to explore AI and how it can be applied in practical ways. AI is real here. We use it in the way we learn and the way we work, with space and tools to experiment and improve. You’ll own your work. You’ll lead, decide, and follow through without unnecessary approvals. You’ll build with others. We collaborate openly and value diverse perspectives. You’ll see your impact. What you build helps people grow their skills and change their careers. Our Benefits Start With U Benefits are built to provide protection and care for you and your family. Benefits vary by region. Details for specific regions are provided during the hiring process. All benefits are subject to change and applicable laws. We value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match every qualification; we’d love to hear from you even if your background isn’t a perfect match. Information regarding data privacy is available within the Udemy Careers Privacy Notice. Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management and Marketing Industries: E-Learning Providers #J-18808-Ljbffr