Digital Advertising Manager Job at Kforce Inc in Fort Lauderdale

Base pay range $120,000.00/yr - $125,000.00/yr Responsibilities The Digital Advertising Manager will develop and execute digital advertising campaigns on Google Ads, including Search, Performance Max (PMax), Display, and Video. The Digital Advertising Manager will monitor and analyze campaign performance, making data-driven decisions to optimize results Develop and manage paid social media advertising campaigns on platforms such as Facebook, Instagram, TikTok, and others Collaborate with the marketing team to align advertising strategies with overall marketing goals Manage advertising budgets and ensure campaigns are cost-effective Create compelling ad copy and visuals that align with our brand and campaign strategy The Digital Advertising Manager will track and report on key performance metrics, providing insights and recommendations for improvement Stay up to date with industry trends and best practices in digital advertising Requirements Bachelor\'s degree in Marketing, Advertising, Business, or a related field 5+ years of proven experience in digital advertising, with a strong understanding of Google ads and Social Media Platforms Knowledgeable about Google Tag Manager, GA4, and tracking implementation Excellent analytical skills and the ability to interpret data to make informed decisions Ability to work collaboratively in a team environment Knowledge of HubSpot CRM a plus Excellent problem solving, communication, and time management skills Detail oriented, able to think creatively Notes The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce\'s sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. EEO Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. #J-18808-Ljbffr