Peak Design is hiring: Social Media Manager and Content Creator in San Francisco

Social Media Manager and Content Creator About Peak Design The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe this purpose can only be achieved when self-actualizing, highly stoked people enthusiastically step into (or log onto) the Peak Design office every day. Our purpose and our mission go hand-in-hand and we encourage and celebrate authenticity and the unique perspective each of our employees brings. We're a close-knit team that thrives on mutual respect and the belief that every voice matters—especially when it's got something interesting to say. About Peak Design We make radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you've visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you've been within ogling distance of a Peak Design product. Alongside our award-winning gear is a brand that truly reflects who we are as people—passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we're explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it. About the job We've got loads of people the world over who are fanatically in love with our award-winning products, and we need you to cultivate and foster their continued happiness. You'll have to be funny and creative, and you'll be supported by an entire in-house team of videographers, editors, designers, and photographers. Part writer, part creator, part instigator, part strategist, we need somebody to own and invigorate Peak Design's community touchpoints. You'll be our daily social media manager, injecting our brand voice into posts, stories, reels, live hangouts, and unfathomably passionate Reddit threads about zippers. You'll keep tabs on emerging platforms and decide if they're worth putting energy towards. You'll drive our content strategy and calendar…much of that content will come from you, but you'll also be a master curator and repurposer. What you'll do: Engage with our community via social platforms, emails, and at our retail stores Edit and repurpose existing long-form content for social Curate UGC content from ambassadors, other creators, and customers Become an expert on Peak Design gear and the market in which it exists Develop and refine our strategy for posting and sharing content Foster Ambassador and Influencer relationships and be their point of contact for Peak Design Produce organic content that highlights our designs and their designers, our environmental social initiatives and employer brand Collaborate with rest of production team to align on shoot schedules, content priorities, and creative direction Role requirements 3+ years of experience running high-profile brand/personal social channels as a full-time job Deep familiarity with Instagram, TikTok, Youtube, Reddit, LinkedIn, and Facebook Currently living in SF Bay Area and able to work full-time from our (gorgeous) office / production studio in the SF Dogpatch neighborhood Masterfully witty & personable copywriter in short and long forms Deep experience with day-to-day social media management, preferably with high-profile brands or people Deep understanding of all major social media channels and ability to tailor a well-thought-out content strategy for each Experience establishing social media calendars, goals, analysis & reporting on performance Excellent content curator with an innate eye for what does and does not fit a brand's aesthetic Ability to concept/write/produce content, both by yourself and with the help of our photo, video, and graphic teams Experience working with influencers in order to nurture partnerships Familiar with Adobe creative suite, Figma, and other creative software Some combination of the following creative skills: Ability to shoot/edit funny, engaging short-form video reels Ability to edit existing videos from our content library to be better formatted for social media use (reels, shorts, etc) TikTok fluency - familiar with TikTok creative tools and trends Product lifestyle photography Graphic design Digital illustration Motion graphics Nice-to-haves Familiarity with productivity tools such as Asana, Airtable, Notion Experience with email/SMS platforms like Klaviyo An interest in emerging digital platforms where new kinds of storytelling are possible Prior experience in the photo and video equipment industry, outdoor recreation, travel gear, and/or powersports A day in the life: As most of us do, you'll begin your day by checking Slack, email, and the all-knowing Asana "My Tasks" board to make sure your priorities for the day are clear. Do a check-in on our various social platforms to ensure today's scheduled post is lookin' good, respond to comments, shoot a DM to someone on Reddit who posted about a warranty issue, and interact with a handful of posts from Ambassadors and customers. Round out your morning by getting upcoming posts drafted and scheduled in Later, our social media scheduling software. If it's Tuesday, enjoy catered lunch in the office with the rest of the SFHQ based team. After grabbing a post-lunch coffee, meet with our Media Team and creative agency to go over ad content, whitelisting codes, and align on needs for upcoming campaigns. Shoot or edit one or two vertical videos for upcoming social content, and drop a review link in Slack to get the team's thoughts. Round out your day by putting in some gear requests for Ambassadors and other influencers, concepting or storyboarding a couple new content ideas, and tossing a story on IG inviting people to this weekend's event at PDLA. Salary Range: $95,000 - $115,000 USD Diversity, Equity, Inclusion and Belonging At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We're committed to equality and inclusivity across race, gender, age, religion, identity, and experience. #J-18808-Ljbffr In Summary: Peak Design is a close-knit team that thrives on mutual respect and the belief that every voice matters . You'll be our daily social media manager, injecting our brand voice into posts, stories, reels, live hangouts, and unfathomably passionate Reddit threads about zippers . En Español: El propósito de Peak Design es crear vidas felices y significativas para las personas que trabajan aquí. Creemos que este objetivo solo se puede lograr cuando la gente auto-actualizada, muy entusiasta entra con entusiasmo (o inicia sesión) en la oficina del Peak design todos los días. Nuestro propósito y nuestra misión van de la mano y animamos y celebramos la autenticidad y la perspectiva única que cada uno de nuestros empleados trae. Somos un equipo estrechamente unido que prospera por el respeto mutuo y la creencia de que todas las voces importan... sobre todo cuando tiene algo interesante que decir. Tenemos un montón de personas en todo el mundo que están fanáticamente enamoradas de nuestros productos galardonados, y necesitamos que cultives y fomentes su felicidad continua. Tendrás que ser divertido y creativo, y estarás apoyado por todo un equipo interno de videógrafos, editores, diseñadores y fotógrafos. Parte escritor, parte creador, parte instigador, part estratégico, necesitamos a alguien para poseer y revitalizar los puntos de contacto comunitarios de Peak Design. Serás nuestro gerente diario de redes sociales, inyectando nuestra voz de marca en publicaciones, historias, rodillos, hangouts en vivo y temas incommensurablemente apasionados de Reddit sobre zippers. Seguirás las plataformas emergentes y decidirás si vale la pena poner energía en ellas. Dirigirte hacia nuestra estrategia y calmuchas de contenido... pero también vendrás como representante del calendario y corresponderás. Lo que harás: Involucrarte con nuestra comunidad a través de plataformas sociales, correos electrónicos y en nuestras tiendas minoristas Editar y reutilizar el contenido de larga duración existente para las redes sociales Curar contenido UGC de embajadores, otros creadores y clientes Convertirse en un experto en Peak Design gear y el mercado en el que existe Desarrollar y refinar nuestra estrategia para publicar y compartir contenidos Foster Ambassador e Influencer relaciones y ser su punto de contacto para Pico Diseño Producir contenido orgánico que destaque nuestros diseños y sus diseñadores, nuestras iniciativas sociales ambientales y la marca empleadora mejor Colaborar con el resto del equipo productivo para alinear los horarios de filmación, prioridades de contenido y dirección creativa Requiere 3 años de experiencia ejecutando canales sociales de alta calidad como un tiempo completo Proyecto de trabajo Conocer al máximo la productividad criativa Conticias de Instagram, TikTok, Youtube, Reddit, Facebook, Actualización en el Área de Trabajo Una gran capacidad para crear y desarrollar una amplia gama de herramientas de producción de contenido gráfico. Realice un chequeo en nuestras diversas plataformas sociales para asegurarse de que la publicación programada de hoy se vea bien, responda a los comentarios, escriba un DM a alguien en Reddit que publicó sobre un problema de garantía e interactúe con un puñado de publicaciones de Embajadores y clientes. Complete su mañana recibiendo las próximas publicaciones redactadas y programadas en Más tarde, nuestro software de programación de redes sociales. Si es martes, disfruta del almuerzo catered en la oficina con el resto del equipo basado en SFHQ. Después de tomar un café después del almorzo, reúntate con nuestro Equipo de Medios y agencia para revisar contenido publicitario, incluir códigos de lista blanca e alinear las necesidades de los próximos eventos.