the LEGO Group
Overview Join to apply for the Marketing Specialist role at the LEGO Group . This role is an exciting opportunity to optimize our promotional experience in global retail marketing campaigns and to drive business impact by supporting special projects such as marketing of our LEGO Retail value proposition and LEGO Extended Line products. As a key player in a dynamic and innovative team, you'll have the chance to shape how we connect with consumers and enhance their engagement with the LEGO brand across multiple channels.
Core Responsibilities Lead the end-to-end process for promotional communications tied to marketing campaigns—from briefing internal agencies to managing creative development, review cycles, and approvals, enabling timely delivery for global and regional campaigns.
Oversee campaign promotion setup in the LEGO Retail promotions engine, ensuring accurate configuration and a smooth launch, with seamless integration across digital shopper touchpoints and in-store environments, fully aligned to brand standards.
Collaborate with regional and global teams to ensure promotional activity is effectively advertised across all relevant channels, improving visibility and impact.
Support development of LEGO Retail value proposition marketing strategy and assets, including developing global toolkit based on insights, testing and business needs.
Support development of marketing materials including print, digital and video assets to support LEGO Extended Line products, in alignment with value proposition marketing strategy.
Collaborate with global and regional partners to ensure awareness and understanding of value proposition and extended line marketing plans and resources.
Support the team on ad-hoc projects, campaigns and events when necessary.
What you’ll do in the team The LEGO Retail organization is responsible for our Direct to Consumer (D2C) business – namely LEGO.com and our portfolio of Branded stores. We are at the heart of the LEGO Group’s growth strategy. Millions of consumers and shoppers across the globe are seeking unique and memorable experiences with our brand, and LEGO Retail is uniquely positioned to deliver an immersive, premium LEGO branded retail experience. This role sits within the Global Retail Marketing team, which creates and delivers the global omnichannel marketing plan to meet commercial and brand-building objectives. The team develops and delivers campaigns, the Catalog, and partnership development. This role will play a critical role in optimizing promotional campaign messaging and supporting marketing of the LEGO Retail value proposition.
Qualifications Marketing skills ideally with experience in optimizing promotional messaging in a direct-to-consumer business.
Proofing experience with high attention to detail.
Omnichannel campaign development experience, with comprehensive understanding of owned, earned, shared and paid marketing levers.
Excellent communication and collaborative skills with the ability to build high-trust relationships in a global setting.
Entrepreneurial perspective and creative problem solving skills, energized by finding new opportunities and bringing them to life.
Additional Details On This Position Our workplace enables our LEGO colleagues to be and do their best at work. A hybrid working model is in place; this 3-day in-office arrangement embodies our People Promise by embracing different life situations of our colleagues.
The internal title will be Marketing Specialist and the internal level will be Lead Professional.
No relocation assistance is offered for this position.
Compensation The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
What’s in it for you? Here are some of what to expect:
Family Care Leave — We offer enhanced paid leave options for important times.
Insurances — All colleagues are covered by life and disability insurance for protection and peace of mind.
Wellbeing — Access to wellbeing initiatives and programs, and resources like Headspace.
Colleague Discount — Qualify for generous colleague discount from day one.
Bonus — Eligible for the bonus scheme when goals are reached.
Your workplace — Hybrid work policy with an expected average of 3 days per week in the office; location discussion during recruitment.
We strive to create a diverse, inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. LEGO is an equal opportunity employer and supports equal pay. Candidates may be screened in relation to Children’s Rights and Child Wellbeing, and drug screening may be conducted as part of our drug-free workplace policy. Accessibility support is available for applicants; contact the HR Service Desk for assistance. Thank you for sharing our global commitment to Children’s Rights. Join the LEGO team today.
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