MTP
Join our world-class tech and media team as a creative Social Media Manager! In this dynamic role, you will oversee client social media accounts, craft engaging content, and stay ahead of the latest trends. Collaborating with both internal and external stakeholders, you'll develop and execute social media campaigns aimed at boosting brand awareness and engagement.
Key Responsibilities:
- Content Creation: Support the creation of compelling content with excellent copywriting and a keen attention to detail.
- Trend Analysis: Spot trending topics and cleverly weave them into your content strategies.
- Content Curation: Develop eye-catching posts (including GIFs from video materials) and manage the content calendar effectively.
- Social Media Management: Handle multiple platforms (such as Instagram and X) by scheduling, publishing, engaging with audiences, and analyzing performance. Create social plans, pitch innovative ideas, execute campaigns, and provide comprehensive reports.
- Persuasive Copywriting: Write compelling content that encourages action (whether that be a purchase, sign up, or donation). Utilize SEO best practices and adhere to copyright laws while aligning strategies with business objectives.
- Stakeholder Collaboration: Navigate through various stakeholders and approval processes efficiently.
- Social Media Compliance: Ensure adherence to policies and maintain consistency across all platforms.
- Dashboard Management: Design and enhance dashboards for metrics and reporting, utilizing a data-driven approach.
- Platform Expertise: Become highly skilled in management tools (like Sprinklr) and train team members on their use.
- Teamwork and Optimization: Partner with managers, creators, and other stakeholders to improve workflows and automate operational processes.
- Documentation: Create and maintain best practices, guidelines, and process documentation.
- Live Event Coverage: Provide live social media coverage during events as necessary.
What You'll Bring:
- A comprehensive understanding of social media platforms and audiences, especially Instagram.
- Exceptional written and verbal communication skills.
- Demonstrated ability to create engaging and innovative content.
- A detail-oriented approach focused on quality.
- The ability to work both independently and as part of a team.
- Strong organizational and time management skills.
- Proficiency with social media management tools (e.g., Sprinklr).
- An interest in AI applications for content creation is a plus.
- Excellent interpersonal skills and a flair for creativity.
- Experience with social listening, distribution, and analytics tools.
- Expertise in campaign tracking, writing captions, and utilizing analytics.
- Technical writing skills: research, SEO optimization, and concise editing.
Your Experience:
- 2-4 years of experience managing social media events and user-generated content.
- 3-5 years of experience in social media marketing or a related field.
- 3-5 years of experience managing brand-owned social channels.
- 2-4 years coordinating social media activities for businesses, brands, individuals, or groups.
- Experience curating content to enhance strategies and engage audiences effectively.
- Creative agency experience is a bonus.