Senior Product Manager, Media Buying & Inventory Platform Job at Tatari in San F

Senior Product Manager, Media Buying & Inventory Platform Tatari is on a mission to revolutionize TV advertising. We work with disruptor brands to grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, digital-like experience. We are growing rapidly and aim to make marketing on TV available to businesses of any size. We are looking for a Senior Product Manager to shape Tatari’s automated direct IO infrastructure. This role ensures media buyer workflows are translated into automation, and that our Catalog data layer is structured, accurate, and leveraged effectively. You will operate at the intersection of campaign management, inventory and targeting data, and platform automation, balancing technical ownership with a strong focus on media buyers’ needs. Responsibilities Understand and advocate for media buyers: develop a deep understanding of how media buyers structure campaigns, target audiences, and measure outcomes. Champion buyer requirements in product decisions so campaigns are accurately and efficiently represented within automated direct IO execution. Translate buyer workflows into platform features that improve usability, accuracy, and efficiency. Inventory and Audience Targeting Data: ensure the Catalog’s data is structured for operational execution (buying, targeting, pacing) and analytical purposes (forecasting, modeling, reporting). Guarantee that Catalog data is consistently reflected across downstream systems, including campaign management, reporting, and optimization tools. Partner with data science teams to maximize how Catalog data feeds predictive modeling and AI-driven recommendations. Bridge business and technical teams: translate complex media buyer needs into clear product requirements, specifications, and acceptance criteria. Collaborate with engineering, data science, and design to ensure requirements are implemented accurately and at scale. Act as a connector between the commercial side of the business and the technical infrastructure teams. Operational Enablement: support MediaOps and internal teams by ensuring Catalog updates are timely, accurate, and aligned with evolving workflows. Identify gaps in processes or tools and drive solutions that improve efficiency and reduce manual effort. Tooling & Documentation: promote adoption of Catalog tools that enhance data discovery, lineage, and documentation for both technical and business users. Ensure Data Quality: champion data quality initiatives and work with engineering and QA to build guardrails and validation into Catalog workflows. Qualifications 5+ years of relevant product management experience in direct, programmatic, or digital advertising. Strong understanding of media buying workflows (campaign setup, targeting, pacing, optimization) and how buyers interact with DSPs. Excellent written and verbal communicator with the ability to present a roadmap to senior leadership clearly and convincingly. Customer-focused with a strong ability to create user stories and solutions. Passion for tools, automation, and AI-driven innovation, while staying pragmatic and execution-focused. Experience partnering with Engineering and Design to address complex problems through user research and product design. Ability to influence without authority and secure organizational buy-in for roadmaps. Bonus: understanding of advertising media operations; experience with data platforms, taxonomies, or inventory/targeting models (CTV/streaming preferred); track record of building innovative products and modernizing legacy systems. Benefits Competitive salary ($160,000-200,000 Annually) Equity compensation Health insurance coverage for you and your dependents Unlimited PTO and sick days Snacks, drinks, and catered lunches at the office Team building events $1,000 annual continued education benefit $500 WFH reimbursement Monthly lifestyle spending reimbursements FSA and commuter benefits Monthly Company Wellness Day Off Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated. Get notified about new Senior Product Manager jobs in San Francisco, CA . #J-18808-Ljbffr