Marketing Manager Job at DRB Homes in Rockville

Overview Marketing Manager role at DRB Homes. This position is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support. Responsibilities Create and establish strategic marketing plans to achieve company objectives for products and services Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share Generate and monitor department budget Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage Negotiates contract terms and communicates with outside agencies and suppliers Manages development, production, and distribution of promotional and collateral materials to support marketing programs Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness Plans and conducts market research to identify opportunities for increased sales Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes) Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development Provides post-event reports, analysis and regular status reports on sales and marketing programs Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings Establish and maintain consistent corporate image throughout product lines, promotional materials, and events Provide web site management Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features. Develop and maintain Corporate Sales and Marketing Policy and Procedures Manage model decorating processes and maintain furniture inventory Other duties as assigned Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Construction Referrals increase your chances of interviewing at DRB Homes by 2x Washington, DC $105,600.00-$190,000.00 Washington DC-Baltimore Area $120,000.00-$145,000.00 Washington, DC $124,000.00-$140,000.00 Washington, DC $180,000.00-$252,000.00 Rockville, MD $125,000.00-$150,000.00 Washington DC-Baltimore Area $85,000.00-$130,000.00 Vice President, Luxury Brands Marketing Strategy Bethesda, MD $140,000.00-$170,000.00 Leesburg, VA $80,000.00-$120,000.00 Reston, VA $110,000.00-$130,000.00 Mgr Digital and Brand Operations (Campaign Producer) - 90296527 - Washington Washington, DC $113,200.00-$146,664.00 Arlington, VA $100,300.00-$125,400.00 Washington, DC $70,000.00-$80,000.00 Associate Marketing & Communications Manager Director, Product & Membership Marketing Arlington, VA $100,000.00-$120,000.00 Washington, DC $94,000.00-$180,900.00 Washington, DC $108,000.00-$120,000.00 We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr