TopView Group is hiring: Social Media Specialist in Dallas

Overview TopView creates one-of-a-kind experiences by land and sea. Our offerings include Tea Around Town (teaaroundtown.com), North Pole Express (northpoleexpress.com), hop-on hop-off bus tours (topviewtix.com), event and sightseeing cruises, and bike rentals. Tea Around Town is an elegant afternoon tea experience aboard our signature pink buses, launched in New York and expanded to major U.S. markets. The brand has achieved notable social media visibility and has been featured by major media outlets. Over the past decade, TopView has grown rapidly and plans to continue expanding to additional markets in the coming years. We are seeking an experienced Social Media Manager to drive the next stage of our journey. This role’s primary focus will be Tea Around Town, while also managing the social performance of our other brands. The ideal candidate lives and breathes social media, understands influencer culture, stays ahead of trends, and thrives in a fast-paced, solution-oriented environment. Note: This is a full-time, on-site position at our office in Downtown Dallas. Responsibilities Implement social media strategies to increase brand visibility, drive engagement, and support conversion goals. Execute and maintain a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more. Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments. Assist in managing a robust influencer program to raise awareness, grow community, and drive engagement and revenue. Maintain a positive and engaging brand presence across all social media channels. Partner with the in-house content production team to create high-quality, on-brand social media content. Collaborate with product and marketing teams on integrated social media campaigns. Report and analyze social media performance, providing actionable insights for improvement. 3-5 years of experience in social media and influencer marketing; in-house experience highly preferred. Proven track record of driving engagement, conversions, and ROI through social media campaigns and influencer programs. Strong analytical skills with the ability to interpret data, identify opportunities, and optimize performance. Excellent cross-functional communication and collaboration skills. Strong business acumen and results-oriented mindset. Self-starter, comfortable working in a fast-paced, entrepreneurial environment. Highly organized and detail-oriented, with superior quality standards. Must be able to work full-time from our Dallas office (no hybrid or remote work). Qualifications 3-5 years of experience in social media and influencer marketing in a professional setting; in-house experience highly preferred. Proven ability to drive engagement, conversions, and ROI through social media campaigns and influencer programs. Benefits Performance bonus Paid time off Health insurance (medical, dental, vision) Pre-tax commuter benefit More Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Travel Arrangements Referrals increase your chances of interviewing at TopView Group. Get notified about new Social Media Marketing Specialist jobs in Dallas, TX. #J-18808-Ljbffr