VIE Media is hiring: Google Ads/PPC Specialist in St. Louis

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Job Description

Job Title: Google Ads/PPC Specialist
Responsibilities

• Plan, develop, and implement comprehensive paid search strategies to increase brand visibility and conversions through Google Ads and other PPC platforms.
• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Handle the creation of large keyword lists, ad copy writing, and optimize display banner ads.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communicate to team and management on project development, timelines, and results.

Required Skills And Qualifications

• Proven experience as a Google Ads/PPC Specialist or PPC Manager.
• Experience in data analysis and reporting.
• Knowledge of digital marketing concepts and best practices.
• Experience with multiple platforms, e.g., AdWords, Bing, Facebook Ads.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
• Excellent communication skills.
• Analytical thinking with strong math skills.

Compensation And Benefits

• Competitive salary based on experience.
• Unlimited PTO (Subject to Responsible Usage).
• Full Coverage of Health, Dental, & Vision Benefits after 90 Days.
• Hybrid Work Environment – Fridays are Work From Home.
• Casual Dress Code.
• Professional development and certification opportunities.

VIE Media is an equal opportunities employer and welcomes applications from diverse candidates.