Regional Marketing Manager- West, Solid Tumor- Lung (Remote)
Jazz Pharmaceuticals, WorkFromHome
Overview
The Regional Marketing Manager (RMM) is a field-based position focused on working closely with Key Opinion Leaders (KOLs) within a defined geography and tumor-type. The RMM will focus on key opinion leader (KOL) engagements to gain insights into the market and into regional marketing opportunities, and to develop product advocacy. The RMM will develop strategies and implementation plans directed towards important and influential external stakeholders in their area. The RMM will work closely with a wide range of internal functions, including regulatory, legal, medical, market access, and especially the sales team.
This individual will lead the development and execution of regional advisory boards, speaker programs and other marketing tactics.
This is a field-based position covering CA, OR, WA, NV, NM, MT, ID, AZ, UT, WY, MN, ND, SD, MO, NE, HI, AK, CO.
Essential Functions
This individual will:
Help lead the key customer marketing efforts in their respective regions
Balance customer-facing time and managing marketing projects
Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts
Develop clinical and commercial knowledge of the Solid Tumor Lung Cancer market; understand the treatment and market specifics in their regions
Help formulate strategic and tactical plans regarding our education and our KOL engagements based on a solid understanding of their regional market and market trends
Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) across functions (MDs, pharmacists, nurses, administrators) and sites of care (academic and community)
Help lead the development, content creation and oversee deployment of regional advisory boards and other insight generation projects
Contribute to speaker bureau development, including recruiting, developing content, training, executing and evaluating branded and unbranded educational peer-to-peer programs
Contribute to and pull-through commercial strategies at medical conferences and meetings
Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
Establish strong relationships with key internal functions – brand marketing, sales, access, and medical teams
Ensure plans and tactics meet compliance and regulatory standards
Participate on cross-functional teams and occasionally represent the Brand team at Promotional Material Review Committee (PMRC) meetings, and other internal meetings, as required
Manage marketing projects and budgets associated with any regional key customer activities
Required Knowledge, Skills, and Abilities
5+ years of commercial experience in the pharmaceutical/biotech industry (sales, marketing, thought-leader liaison work, key customer-related work, or equivalent)
3+ years of oncology experience required
Previous KOL-facing experience required
Strong preference for breadth of functional experience
Strong preference for hematology market experience
Launch experience preferred
Outstanding interpersonal skills and demonstrated collaboration skills
Team oriented individual with solid communication skills including experience presenting to cross-functional teams
Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills
Strong project management skills
Approximately 40-60% travel is required
Required/Preferred Education and Licenses
Bachelor’s Degree (life sciences or a related discipline a plus)
Graduate degree (a plus)
Description of Work Environment
Frequent computer laptop or tablet use
Responsibilities may require a work schedule that may include working outside of “normal” work hours, in order to meet business demands
Frequent public contact requiring appropriate business apparel