Director, Lifecycle Marketing, Regional Engagement
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About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About The Role
We're looking for a leader to join our Lifecycle Marketing team as the Director, Lifecycle Marketing, Regional Engagement, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.
Responsibilities include:
- Global-to-Local Title Marketing Strategy: Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities.
- Organizational Leadership: Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC).
- Regional Performance & Impact: Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment.
- Globally Matrixed Team Collaboration: Serve as the main liaison between global content, product, brand, performance marketing, and regional teams.
- Content & Audience Expertise: Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases around the world.
- Localization Oversight: Guide your regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets.
- Budget Management: Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment value.
- Innovation & Best Practices: Stay up to date with industry trends, competitor activities, and latest marketing technologies.
About You
We get excited about candidates, like you, because...
- 15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.
- 8+ years of experience leading regional or global teams, with an established history of developing talent and promoting high-achieving teams.
- Industry experience working in streaming, entertainment, or digital media
- Demonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).
- Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
- Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
- A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience
- Bachelor's or Master's degree in Marketing, Business, or a related field
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. We are an equal opportunity employer and value diversity at Crunchyroll.
We offer a competitive pay range of $154,000—$192,000 USD, along with a great compensation package, including salary plus performance bonus earning potential, paid annually, and a range of benefits.
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