Talascend is hiring: Assistant Marketing & Advertising Manager in Warren

Talascend is currently seeking an Assistant Marketing & Advertising Manager for a contract opportunity with our client in Warren, Michigan.

Overview

The role involves helping to implement a bold, creative, customer-first marketing strategy for certified used vehicle initiatives. The position focuses on the tactical day-to-day execution of multiple marketing channels while ensuring alignment with the overall brand and creative strategy.

Responsibilities

• Be bold and think customer
• Maintain a positive, forward-thinking mindset
• Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
• Manage day-to-day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
• Coordinate and support consumer website activities with the Digital Operations Specialist
• Work closely with multiple partner agencies on aligned channels
• Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
• Coordinate with internal partners to leverage all available resources and ensure adherence to requirements and processes
• Become a specialist on the used vehicle market including consumer, product, and competitive
• Coordinate and meet with necessary internal and external partners to develop initiatives to enhance the used car strategy
• Support implementation of an integrated dealer retail strategy and associated materials
• Track media and production budgets with accuracy and detail

Qualifications

• Bachelor's degree
• 5+ years in consumer marketing or advertising

Requirements

• A creatively consumer-centric, results-driven mentality
• Excellent project management skills and the proven track record to manage multiple projects at any given time
• Ability to deal with ambiguity and take charge to get things done
• Ability to synthesize site and marketing metrics and provide succinct summaries to share with the larger team
• Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Excellent oral and written communication skills, demonstrably understanding and communicating with your audience; presenting information effectively and succinctly; and communicating openly
• Advertising/Marketing agency experience helpful but not required
• Automotive experience preferred

Shift

Monday - Friday 8:00AM - 3:00PM; Hybrid: Days in office: Tuesday - Thursday, Work from home: Monday & Friday.

We thank all applicants for their interest. However, only those qualified individuals who closely meet the qualifications of the position will be contacted. The details of the position are only a summary, other duties may be assigned as necessary.

Background Check and Drug Screen may be required.