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Corebridge Financial

Corebridge Financial is hiring: Senior Product Marketing Technical Writer & Cont

Corebridge Financial, Houston, TX, US, 77246

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Overview Senior Product Marketing Technical Writer & Content Director role at Corebridge Financial. We tell the powerful story of how Corebridge helps people and institutions take action in their financial lives. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs. Responsibilities Annuity Content Strategy and Development Strategize and collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals, and home office distribution partners. Plan and develop product marketing content across all channels including digital, social, and print. Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management. Annuity Content Execution Simplify complicated financial products and concepts into plain English, benefits-oriented headlines and copy. Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more to support business objectives and marketing strategies. Ensure compliance and accuracy for all product content and materials align with firm requirements and industry regulations. Understand and adhere to brand standards and style. Collaborate with the Creative Solutions team and Marketing Managers to ensure copy and design are integrated and on brand. Write Alt Text for ADA compliance. Develop new ideas to support launch, promotion and ongoing sales of Corebridge annuity products. Write or edit press releases on new products and key launches, as well as annuity articles for newsletters and whitepapers for advisors and individual investors. Annuity Marketing Project Management As needed, manage projects from concept to completion, including design, review, print proofing, etc., with product management, product marketing managers and Creative Solutions staff. Edit materials from outside subject matter experts as necessary. Qualifications Education & Experience Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications. Bachelor’s degree in marketing, Communications, Business, or related field; master’s degree preferred. Strategic & Industry Expertise Product knowledge in living benefits, death benefits and subaccounts; Structured products a plus. Understanding of financial professional behavior and multi-channel distribution. Ability to align marketing strategies with sales objectives and KPIs. Marketing & Digital Acumen Mastery of B2B content marketing, marketing automation, and performance marketing techniques. Experience with platforms (e.g., Salesforce, Seismic). Data-driven campaign development, A/B testing, ROI-focused marketing. Leadership & Collaboration Strong verbal and written communication; ability to influence stakeholders and present to executive leadership. Adaptable in a fast-paced environment with proactive, entrepreneurial mindset. Ability to work with cross-functional teams. Technical & Creative Skills Top-notch writing skills; samples requested. Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (SharePoint, Teams, Aprimo). Organizational and self-management skills. Work Location Based in Corebridge Financial’s Houston, TX, and Woodland Hills offices with a hybrid policy (office and remote). Estimated Travel Minimal travel. Benefits & EEO We offer comprehensive benefits and wellness programs, including health/dental/vision, retirement plan with employer matching, employee assistance, charitable donation matching, volunteer time off, and paid time off. We are an Equal Opportunity Employer and comply with applicable laws. Reasonable accommodations are available on request. For accommodations, contact TalentandInclusion@corebridgefinancial.com. To learn more please visit: www.corebridgefinancial.com Additional Information Relocation: No Estimated Travel Percentage: No Travel #J-18808-Ljbffr In Summary: Senior Product Marketing Technical Writer & Content Director role at Corebridge Financial . Plan and develop product marketing content across all channels including digital, social, and print . Simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management . En Español: En Corebridge Financial contamos la poderosa historia de cómo Corebridge ayuda a las personas e instituciones a tomar medidas en sus vidas financieras. Nuestro equipo diseña y ejecuta programas publicitarios, estrategias de comunicaciones internas y externas y programas de compromiso con clientes y prospectos. Responsabilidades Estrategia de contenido anual y estrategia de desarrollo y colabora con expertos internos y externos en temas como gestión de distribución, mayoristas, administración de productos, equipos de marketing de producto, cumplimiento, profesionales legales, financieros y socios de distribución de oficina en el hogar. Planificar y crear contenidos de productos a través de todos los canales incluyendo digital, social e impreso. Integrar investigaciones y simplificar conceptos financieros complejos para audiencias B2B y B2C, incluidas soluciones de protección, beneficios, seguros, planificación de jubilación, gestión del riesgo. Colaborar con el equipo de soluciones creativas y los gerentes de marketing para garantizar que la copia y el diseño se integren y en marca. Escribir texto alternativo para el cumplimiento de ADA. Desarrollar nuevas ideas para apoyar el lanzamiento, promoción y ventas continuas de productos anualidades Corebridge. escribir o editar comunicados de prensa sobre nuevos productos y lanzamientos clave, así como artículos de anuidad para boletines de noticias y documentos blancos para asesores e inversores individuales. Gestión de proyectos de marketing anual según sea necesario, gestionar proyectos desde el concepto hasta la finalización, incluyendo diseño, revisión, prueba de impresión, etc., con gestión del producto, gerente de marketing de productos y personal de Creative Solutions. Editar materiales de expertos externos si es necesario. Calificaciones Educación & Experiencia Anualidad editorial y contenido técnico, con 10 a 15 años de experiencia en pruebas de servicios financieros de comunicaciones. Licenciatura en ventajas, plataformas de comunicación de negocios, o campos relacionados; Maestría en Marketing profesional. Liderazgo y colaboración Comunicación verbal y escrita fuerte; capacidad de influir en las partes interesadas y presentarse al liderazgo ejecutivo. Adaptable en un entorno acelerado con una mentalidad proactiva, emprendedora. Capacidad para trabajar con equipos interfuncionales. Habilidades técnicas y creativas habilidades de primera categoría; muestras solicitadas. Proficientes en Microsoft Office, Adobe Creative Suite, sistemas de gestión de contenidos digitales y plataformas de colaboración (SharePoint, Teams, Aprimo).