Sr. Manager, Public Relations Job at eos Products in New York

This range is provided by eos Products. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Overview

The Sr. Manager of PR will lead consumer-facing public relations initiatives, with responsibility for media relations, brand events and activations, awards programs, and key opinion leader (KOL) and creator engagement. This role is perfect for someone with strong beauty/CPG PR experience who thrives at storytelling, building relationships, and driving cultural relevance.

Responsibilities

• Lead PR strategy: Own the development and execution of consumer PR initiatives that build brand awareness, consideration, and loyalty.
• Manage agency partner: Oversee our PR agency, who will handle pitching, editor outreach, product mailings, and day-to-day media engagement.
• Media & creator relations: Through our agency partners, cultivate relationships with beauty editors, producers, and creators to drive impactful coverage and partnerships.
• Brand events & activations: Lead planning and execution of events, press previews, and brand activations that bring our stories to life.
• Beauty awards management: Partner with Corporate Comms on submissions and relationships for awards programs, ensuring our products receive maximum visibility.
• Partnerships & broadcast: Manage both paid broadcast opportunities and unpaid media partnerships to maximize exposure.
• Measurement & reporting: Track coverage, impressions, and share of voice; report results and insights to marketing leadership.

Requirements

• 7+ years of consumer PR experience (beauty, personal care, or CPG strongly preferred)
• Strong network and knowledge of beauty/lifestyle media and creators
• Strong event planning experience
• Experience managing PR agencies and budgets, ensuring best-in-class execution
• Proven success driving earned media, events, and brand activations
• Excellent communication, writing, and organizational skills
• Strategic thinker who can balance big-picture vision with flawless execution

Company Summary

eos Products is an iconic global beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite body lotion, eos products create delight where there was once utility, happiness where there was only function.

Equal Opportunity Employer

eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.