HOKA is hiring: Senior Director, Global PR, Social and Talent - HOKA in New York

Senior Director, Global PR, Social and Talent - HOKA At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Senior Director Global PR, Social and Talent - HOKA Reports to: Vice President, Global Marketing - HOKA Location: Remote - US: West Coast, New York, Portland preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role The Senior Director, Global PR, Social and Talent - HOKA is a critical leadership role focused on amplifying HOKA’s cultural relevance and positioning the brand as a global sports performance and lifestyle leader with purpose. This leader will drive the global evergreen brand communications strategy, shaping storytelling across social, PR, brand partnerships, and cultural initiatives that reinforce HOKA’s heritage, innovation, and values and accelerate brand relevance and reach. By embedding HOKA at the heart of run, outdoor, and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This leader will also ensure seasonal relevance by amplifying strategic product stories and initiatives. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact Put HOKA at the Heart of Run and Sport Culture Create a global communications strategy for owned and earned media that outlines how HOKA is positioned at the heart of culture through the intersection of running, outdoor, broader sport and lifestyle. Identify and activate key global cultural moments, launches and partnerships, embedding HOKA within the cultural zeitgeist. Oversee brand talent partnerships, ensuring alignment with cultural trends and HOKA’s brand ethos. Ensure that seasonal strategies align with key product launches and brand initiatives. Social & Digital Strategy Lead the global digital & social brand strategy and playbook. Oversee channel growth, content direction, community management and influencer collaboration. Create engaging content that aligns with HOKA values, connects with global audiences and builds community. Ensure cohesive storytelling on globally owned digital channels and collaboration across social, campaigns, PR, and integrated marketing efforts. Support briefing and shaping content strategy for social in partnership with creative and agency partners. Develop social listening capabilities to track trends, consumer sentiment, and insights. Share actionable insights to inform marketing strategies and maintain HOKA’s leadership in social engagement – fuel our fanbase to drive engagement globally. Lead global governance on social across regions, agencies and platforms. Ensure alignment of brand tone, voice, and visual identity across all social platforms globally. Share KPIs and key learnings across the organization. Leverage analytics and insights to drive innovation and improve performance. Global Talent Strategy Oversee brand’s global talent strategy, ensuring consistent integration of influencers, celebrities, and cultural figures across campaigns. Manage and sign global celebrity talent and work with cross-functional teams on their scope across campaigns, creative, pr, social, events, DTC, etc. Work with global influencers and manage Creator/Influencer KPIs Align talent with seasonal initiatives and cultural moments to reinforce HOKA image and purpose. Global PR Strategy Drive PR strategies to build HOKA’s influence across media, ensuring alignment with the brand’s positioning and commercial goals. Lead global PR governance, ensuring seamless integration across regional teams, agencies, and stakeholders. Manage PR budgets, agencies and lead reporting on media impact and KPIs. Lead Global VIP product placements and relationships. Drive heat and demand for the brand, hero footwear and apparel products and key marketing initiatives. Brand Partnerships and Collaborations Cultivate relationships with like-minded brands and cultural leaders to co-create experiences, media value and brand relevance. Create and solidify brand partnerships across running, sport, and culture. Manage relationships with our partners for philanthropic donations, content and communications. Lead global brand ambassador strategy and network, and manage KPI’s Support global collaboration strategy in partnership with merchandising and brand marketing that enhances HOKA cultural relevance and drives brand heat Global Brand & Purpose Strategy Develop seasonal and evergreen brand creative briefs, drawing from consumer, insights, and regional inputs and learnings. Lead initiatives and execute communications that celebrate HOKA’s authenticity, innovation, and inclusivity, amplifying the brand’s cultural presence. Work closely with the Creative team and agency partners to inspire impactful, aligned brand storytelling across touchpoints. Champion HOKA social and environmental impact and giving initiatives across communications. Leadership & Team Development Lead a high-performing global team, fostering creativity, collaboration, and accountability. Ensure alignment and integration across Creative, Brand & Product Marketing, Sports Marketing and Regional teams to execute HOKA’s global brand vision and narrative. Work in partnership with regional teams in Americas, EMEA, and Asia Pacific to serve as the global communications authority. Who You Are Bachelor's degree in marketing, communications, or related field; advanced degree preferred. 15+ years of experience in social media, cultural marketing, PR, global brand strategy, or related fields. Proven expertise in social media, global talent strategy and management, brand storytelling, and purpose-driven initiatives. Strong track record in building connections at the intersections of sport, fashion, and culture. Demonstrated success in elevating brand image, crafting cultural strategies, driving community engagement, and high impact media value. Exceptional skills in global governance, agency management, and budget oversight. Inspirational leader with a collaborative, strategic mindset. What We'll Give You Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $240,000 - $255,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity. Seniority level : Not Applicable Employment type : Full-time Job function : Marketing, Public Relations, and Writing/Editing Industries : Retail Apparel and Fashion, Manufacturing, and Retail #J-18808-Ljbffr In Summary: The Senior Director, Global PR, Social and Talent - HOKA is a critical leadership role focused on amplifying the brand’s cultural relevance and positioning the brand as a global sports performance and lifestyle leader with purpose . This leader will drive the global evergreen brand communications strategy, shaping storytelling across social, PR, brand partnerships and cultural initiatives . En Español: Cada paso es una promesa mantenida de que cada empleado puede traer su auténtico yo, se valora y apoya, como persona entera, en el trabajo y más allá. Juntos, Every Step es cómo seguimos entregando resultados comerciales excepcionales, experimentamos un lugar increíble para trabajar, y tenemos un impacto positivo sobre las comunidades y el mundo a nuestro alrededor. Título del puesto: Director Senior Global PR, Social and Talent - HOKA Reportajes a: Vicepresidente, Marketing Global - Hoka ubicación: Remote - US: West Coast, New York, Portland preferido Los solicitantes interesados deben residir en uno de los siguientes estados aprobados: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, Nueva York, Oregon, Pensilvania, Texas, Washington El papel de los socios mayores, la participación emocional global, social y talento-HOKA Es una estrategia enfocada en la relevancia cultural e innovadora con el objetivo de consolidar el liderazgo de las marcas deportivas en todo el mundo. Este líder también garantizará la relevancia estacional amplificando historias e iniciativas estratégicas de productos. Celebramos la diversidad -de su trasfondo, sus experiencias y su identidad única. Nos comprometemos a asegurar un lugar de trabajo inclusivo y equitativo donde todos nuestros empleados puedan venir como son. Creemos que cuando llevamos nuestras diferentes perspectivas al trabajo, somos verdaderamente mejores juntos. Tu Impacto Pon HOKA en el corazón de Run and Sport Culture Crea una estrategia global de comunicaciones para los medios propietarios y ganados que delinea cómo HOKA se posiciona en el centro de la cultura a través de la intersección de running, outdoor, deporte más amplio y estilo de vida. Identificar y activar momentos culturales globales clave, lanzamientos y asociaciones, integrando las marcas dentro del zeitgeist cultural. Supervisa las alianzas de talentos de marca, asegurando alinearse con las tendencias culturales y el crecimiento de HOKA's ethos. Apoyar la información y el modelado de estrategias de contenido para las redes sociales en asociación con socios creativos y de agencias. Desarrollar capacidades de escucha social para rastrear tendencias, sentimientos de los consumidores e ideas. Compartir conocimientos prácticos para informar estrategios de marketing y mantener el liderazgo de HOKA en el compromiso social alimentar nuestra base de fans para impulsar el engagement a nivel mundial. Dirigir la gobernanza global sobre redes sociales a través de regiones, agencias y plataformas. Asegurar la alineación del tono de marca, voz y identidad visual en todas las plataformas sociales a nivel global. Compartir KPIs y aprendizajes clave en toda la organización. Aprovechar análisis e ideas para fomentar la innovación y mejorar el rendimiento. Estrategia Global de Talento Supervisa la estrategia global de talento de las marcas, asegurando una integración consistente de influencers, celebridades y figuras culturales en todo el mundo. Gestionar y firmar talentos globales y trabajar con equipos transversales en sus campañas de acción, eventos sociales, actividades culturales, KPI liderando a través del ámbito regional, gestionar oportunidades de trabajo, crear relaciones públicas e interacciones entre las agencias comerciales y los medios de comunicación PR/PR, etc. Lidera las colocaciones y relaciones de productos VIP globales. Dirija el calor y la demanda para la marca, calzado heroico y ropa y productos clave de marketing e iniciativas clave de comercialización. Asociaciones y colaboraciones de marcas Cultiva relaciones con marcas con ideas afines y líderes culturales para crear experiencias, valor mediático y relevancia de la marca. Crea y solidifica asociaciones de marca en carreras, deportes y cultura. Gestiona relaciones con nuestros socios para donaciones filantrópicas, contenido y comunicaciones. Lida estrategia y red global de embajadores de marca, y gestiona KPI's Apoya una estrategia de colaboración mundial en asociación con merchandising y mercadeo de marca que mejora la relevancia cultural de HOKA y impulsa la estrategia Global Brand & Purpose de marca Desarrollando breves creativos de marca estacionales y ecológicos, aprovechando los conocimientos del consumidor, los insights y los insumos y aprendizajes regionales. Equipa líder e ejecutivo que fomenta la autenticidad, la innovación y el desarrollo de equipos de negocios de HQCA, promoviendo un impacto social e inclusivo a través de la agencia de redes sociales, así como alentando la presencia e interacción entre los miembros de equipo de trabajo y la empresa de liderazgo. Asegurar la alineación e integración entre los equipos creativos, de marketing de marca y productos, del marketing deportivo y regional para ejecutar la visión global de la marca y su narrativa. Trabajar en asociación con equipos regionales de América, EMEA y Asia Pacífico para servir como autoridad mundial de comunicaciones. ¿Quién eres? Licenciatura en mercadeo, comunicación o campo relacionado; grado avanzado preferido. 15+ años de experiencia en redes sociales, marketing cultural, relaciones públicas, estrategia de marca global o campos relacionados. Experiencia probada en medios sociales, estrategias globales de talento y gestión, narración de historias de marcas y iniciativas orientadas a propósito. Un sólido historial en el desarrollo de conexiones en las intersecciones de deporte, moda y cultura. Tiempo fuera del trabajo - A veces necesitamos tiempo libre para estar con la familia, centrarnos en nuestra salud o simplemente recargar. Nuestros planes apoyan a nuestros empleados Necesidades de salir, recuperarse saludables y regresar más fuertes que nunca. Extras, descuentos y beneficios - Ser un miembro valioso del equipo Deckers Brands significa algo más que solo una paga. Desde generosos descuentos hasta programas basados en la comunidad, ofrecemos una variedad de excelentes extras Crecimiento y Desarrollo - Las marcas de Decker fueron construidas sobre la idea de perseguir pasión. Es por eso que ofrecemos amplias oportunidades y apoyo para el desarrollo personal y profesional. Salud y bienestar - No hay nada básico acerca de nuestros programas y ofertas integrales y de bienestar. Mientras estamos trabajando y jugando, tenemos la oportunidad de apoyar una vida sana. $240,000-$255,000 El rango salarial durante el proceso de empleo refleja el nivel máximo de éxito y los niveles mínimos para contratar trabajadores en esta ubicación específica. Damos la bienvenida a los solicitantes calificados independientemente de su raza, color, religión, sexo, orientación sexual, identidad de género, expresión de géneros, origen nacional, edad, estatus militar o veterano, discapacidad mental o física, condición médica y todas las otras partes hermosas de su identidad.