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Urban Edge Properties

Urban Edge Properties is hiring: Head of Digital Marketing / Online Marketing (m

Urban Edge Properties, New York, NY, US

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Marketing Manager Salary : 90-110k & bonus eligible Marketing Reports To: Sr Director, Marketing Location: Midtown Manhattan; Urban Edge Properties is a NYSE listed real estate investment trust focused on owning, managing, acquiring, developing, and redeveloping retail real estate in metropolitan communities, primarily in the Washington, D.The Marketing Manager will partner with the Sr. Director of Marketing and work with the EVP, Head of Leasing and in-house leasing team members to create effective digital and traditional marketing collateral, supporting the team in their leasing efforts. Relationship building internally and externally is a cornerstone of this role, the candidate should be able to communicate effectively across all levels. Director of Marketing to shape and execute a comprehensive marketing strategy with an emphasis on leasing and revenue-generating content that drives growth, enhances brand visibility, and supports overall business objectives. Lead monthly cross-departmental meetings to align content and milestones, driving departmental goals through targeted communication plans, digital marketing, public relations, conferences, events, and other strategic initiatives. Manage and maintain the corporate website, partnering with external developers and internal stakeholders to prioritize enhancements that align best brand and SEO practices. Oversee digital marketing and website for four shopping centers, social media and content creation, and event support. Own and execute corporate social media efforts (LinkedIn, Instagram, and Facebook) by content planning, copywriting, and visual creation in Canva/ or with internal Graphic Designer. Monitor performance, analyze and report results, and provide recommendations based on insights. Manage creation and execution of marketing materials to support leasing efforts, including brochures, flyers, digital listings, social media, email campaigns, lead generation, and events. Assess departmental needs to enhance marketing collateral and deliver detailed analytical reports to measure event effectiveness. Manage and maintain marketing budget by tracking monthly marketing income, monitoring expenses, and ensuring alignment with revenue goals. Director of Marketing. Oversee invoice processing, vendor payments, new vendor requests, purchase orders, T&E and other documentation while identifying opportunities to improve efficiency and effectiveness in Marketing budget. Manage external public relations consultants, briefing them on potential pitches and releases, providing information to help in drafting stories, and if applicable, liaise with tenant public relations representatives when partnering on PR. Manage weekly marketing team meetings, providing updates on all projects and managing a list of team-wide projects and initiatives. Manage ad hoc projects with vendors. Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint, Outlook. Proficient in Canva, social media platforms (LinkedIn, Instagram, Facebook) and scheduling tools (Sprout Social, Hootsuite, or similar), MailChimp or similar, Placer, ai, Salesforce or similar, etc. Knowledge of Adobe Creative Suite, including InDesign, Illustrator, and Photoshop preferred. Knowledge of Marketing principles and methods including marketing strategy and promotion. Skilled in project management and cross-functional collaboration. Ability to manage multiple projects simultaneously with deadlines in a fast-paced environment. Bachelor’s degree in Communications, Marketing, Business, Real Estate, or related field. ~5+ years of Marketing experience, 3+ in Commercial Real Estate preferred. Medical, Dental, and Vision eligible after first month of employment ~Health Savings Account (HSA) ~ Long Term Disability (company paid) ~ Basic Life Insurance (company paid) ~ Voluntary Life Insurance ~ Wellness initiatives & bonus ~13 Paid Holidays Our commitment to diversity and inclusion is reflected in who we are, what we do, and the experiences we deliver. We sincerely value diversity with regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and all the other characteristics that make us unique.