Overview
We’re hiring a Hands-On Creator/Strategist. You’ll plan, shoot, edit, write, publish, and measure social content that grows our audience and generates real estate opportunities. You’ll be based in our Hoboken HQ and out in the field across Hoboken/Jersey City, capturing neighborhood moments, agent stories, client wins, and listing content.
This is not a “post-and-hope” job. It’s an end-to-end role for someone who loves short-form video, understands platform nuance, and can turn views and DMs into showings and listing appointments.
You Might Be a Fit If You
- Are a filmmaker + writer in one; you can storyboard a 30-second neighborhood reel, shoot it on Tuesday, edit it on Wednesday, and publish it with a tight caption on Thursday.
- Know the difference between a good clip and a thumb-stopping one, and can explain why.
- Can talk shop about hooks, retention curves, CTAs, and why the first 2 seconds matter.
- Enjoy getting out in the community and working shoulder-to-shoulder with agents.
- Balance creativity with business; you’re as proud of a DM LIST lead magnet as of a cinematic walk-through.
Particulars
- This is a full-time, in-office position at 323 Washington St., with frequent local field work; some evenings/weekends for open houses or events.
- Ability to carry equipment (up to ~25 lbs) and move between properties/neighborhood venues.
- Competitive salary with a full benefits package.
Compensation
$65,000 yearly
Responsibilities
Create
- Own the full content lifecycle briefs → shot lists → filming (phone or mirrorless) → editing (Reels/Shorts/TikTok) → thumbnails → captions → CTAs → publish.
- Produce short-form vertical videos (10–60s), listing highlights, micro-neighborhood tours, agent spotlights, client testimonials, and timely market explainers.
- Capture media on-site property tours, behind-the-scenes on photo/video days, community events, local businesses, and quick interviews with agents/clients.
Strategize
- Build a monthly content calendar aligned to our business goals (listings, open houses, recruiting, brand).
- Translate goals into content pillars, series, and weekly hooks; maintain a running backlog of creative ideas.
- Define platform-specific approaches for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.
Publish & Manage
- Post natively (where needed) and via a scheduler; manage comments/DMs and escalate buyer/seller leads.
- Maintain our brand voice—polished, high-energy, helpful—and ensure legal/brand compliance (e.g., fair housing, brokerage disclosures).
Measure & Optimize
- Track KPIs such as views, watch time, saves, shares, profile taps, link clicks, DM keywords, and lead conversions.
- Run simple A/B tests on hooks, captions, and thumbnails; report weekly with insights and next steps.
- Collaborate with leadership and sales ops to connect social campaigns to CRM pipeline outcomes.
Qualifications
- Short-form video: confident with iPhone/Android (or mirrorless), gimbal, on-camera mics; strong vertical-video editing (CapCut, Final Cut, or Premiere).
- Design & writing: clean graphic chops (Canva/Adobe); excellent copy for hooks, captions, and on-screen text.
- Platform fluency: Instagram (Reels/Stories), TikTok, YouTube Shorts; Longer-form posts for LinkedIn and Facebook; Blog and Email marketing a plus.
- Publishing & analytics: Meta Business Suite, TikTok Analytics, YouTube Studio; UTM links and simple dashboards (Sheets/Data Studio a plus).
- Project management: calendar discipline, shot-list creation, asset organization, fast turnaround.
About Company
The Jill Biggs Group is a high-producing real estate team with a large market share in Northeastern New Jersey. We are ranked as a top real estate team in New Jersey and the US by Real Trends and The Wall Street Journal.
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