Tuuci
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Company Snapshot: Born in Miami more than a quarter of a century ago, Tuuci is the global leader in premium shade and placemaking products for hospitality, commercial, and residential outdoor settings. From locations in North America, Europe, and Asia, our teams strive to meet and exceed the Tuuci vision: to help people live their best life outdoors through inspiring design, enduring performance, and convivial service. We work in a fun, fast-paced, and diverse environment that encourages close collaboration and the spirited exchange of ideas. Our culture supports creativity, drives excellence, and promotes personal growth and development.
Description: The Marketing Director is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive brand growth, engagement, and customer loyalty. This role requires a blend of visionary thinking and hands-on execution to oversee the marketing team's activities, ranging from product launches to digital and traditional marketing efforts. The Marketing Director will work closely with cross-functional teams to align marketing initiatives with overall business goals, ensuring that Tuuci's brand message is effectively communicated across all channels.
Location and Reporting Structure: This position is based in Miami and reports to the Chief Marketing Officer (CMO).
Position Summary: The Marketing Director will lead high-impact campaigns, manage budgets, oversee external agency partnerships, and elevate the Tuuci brand to new heights.
Essential Duties And Responsibilities:
Strategic Leadership: Develop and implement omni-channel marketing strategies to drive brand growth and engagement.
Market Segmentation: Stay ahead of industry trends and global market dynamics, leveraging insights to define Tuuci’s position in the market.
Thought Leadership: Apply thought leadership to understand and articulate what sets Tuuci's products apart from the competition.
Campaign Management: Oversee the execution of integrated marketing campaigns from ideation to execution, ensuring campaigns are on time, on budget, and aligned with brand goals.
Cross-Functional Collaboration: Partner with product development, sales, and customer service teams to create marketing materials and product messaging that align with brand positioning.
Brand Stewardship: Ensure brand consistency across all marketing channels, maintaining Tuuci's high standards for design and messaging.
Digital & PR Strategy: Lead digital marketing strategies and PR campaigns, collaborating with external agencies to boost online presence, manage media relations, and enhance brand visibility.
Content Development: Oversee the creation of compelling content for all marketing channels, including digital, print, video, and experiential marketing.
Event & Product Launches: Plan, manage, and execute product launches, trade shows, and key events.
Partnership & Sponsorships: Identify and manage strategic partnerships, sponsorships, and collaborations to expand brand reach and enhance marketing efforts.
Analytics & Reporting: Analyze the effectiveness of marketing campaigns, utilizing data-driven insights to optimize strategies and ensure continued growth.
Team Leadership: Lead, mentor, and inspire the marketing team, fostering a collaborative environment that encourages creativity and professional growth.
Sustainability & Community Engagement: Champion sustainability initiatives and philanthropic efforts, promoting Tuuci’s commitment to the environment and community involvement.
Education And Qualifications:
Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
7+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing strategic marketing initiatives.
Proven experience in omni-channel marketing strategy, brand management, digital marketing, and campaign execution.
Strong understanding of customer behavior and digital marketing trends.
Exceptional leadership and interpersonal skills with experience leading cross-functional teams and managing external agencies.
Excellent communication skills, both written and verbal, with the ability to present to senior leadership and external stakeholders.
Proficient in MS Office Suite (Excel, PowerPoint, Word), Adobe Creative Cloud, and marketing automation tools (Marketo, HubSpot, etc.).
Experience with project management tools (Asana, MS Project, etc.) and web analytics tools (Google Analytics, etc.).
Tuuci Offers:
Health benefits, matching 401(k) retirement plan, paid holidays, and personal days.
A supportive and welcoming work environment that encourages professional growth and creativity.
Opportunities to make an impact and lead a global brand in an exciting, growing industry.
Tuuci is an equal opportunities employer and welcomes applications from diverse candidates.
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