New River Community College is hiring: Director, Content Strategy in North Chica

Salary: $82,212 - $85,000 annually, depending on experience & qualifications The Director of Content Strategy at Rosalind Franklin University (RFU) is a senior leadership role within the marketing team responsible for developing, executing, measuring and overseeing the university's comprehensive content strategy. This individual will lead the creation and distribution of engaging, and audience-centric content across various channels in support of all areas of the university including the six colleges, Institutional Advancement, Research, and Health Clinics to enhance RFU's brand reputation, promote its mission, and achieve strategic marketing objectives. This role reports to the AVP for Marketing and Communications and sits within the marketing team ensuring seamless collaboration to deliver compelling content across multiple channels. This position requires a strategic thinker, exceptional communicator, and team leader with experience in content creation, storytelling, and analytics. Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short-term and long-term disability plans; life insurance; flexible spending accounts; and a 403(b) retirement plan which includes an 8% employer contribution once eligible. RFUMS is committed to employee well-being and work-life balance. This position is eligible for 24 days of vacation/ paid leave, 15 sick days, and 13 holidays plus two floating holidays. Who We Are Rosalind Franklin University of Medicine and Science (RFU) is a graduate health sciences university committed to serving the population through the interprofessional education of health and biomedical professionals and the discovery of knowledge dedicated to improving wellness. The university embodies the spirit of inquiry and excellence modeled by its namesake Dr. Rosalind Franklin, whose Photo 51 was crucial to solving the structure of DNA. Today, the university's 6 colleges continue Dr. Franklin's legacy through rigorous academics, pioneering research, and innovative community service. Our unique interprofessional education model allows students to learn from and with each other in a variety of settings, including our simulation labs, the student-led Interprofessional Community Clinic, and through partnerships with area hospitals and clinics. RFU is a national leader in interprofessional research and practices and is nationally recognized for its research in areas including neuroscience, brain-related diseases, inherited disorders, proteomics, cancer cell biology and immunology, cardiac resuscitation, and gait and balance. Essential Duties & Responsibilities Strategic Leadership: Develop and execute a data-driven, multichannel content strategy that aligns with the university's marketing goals and institutional priorities and promote the six colleges, the health clinics and the Innovation and Research Park. Ensure consistency of tone, voice, and brand messaging across all content outputs. Collaborate with colleges and leadership to identify opportunities to amplify RFU's reputation and build brand awareness. Team Management: Lead, mentor, and inspire a diverse team of in-house and freelance content creators, including: Two Communication Specialists Content Marketing Writer Photographer and Sr. Digital Communication Specialist Foster a collaborative and innovative team environment to encourage creativity and professional growth. Content Creation & Oversight: Oversee the development of original, compelling content for digital platforms, social media, print materials, and other channels including Helix Magazine. Manage the editorial calendar, ensuring timely delivery of content that aligns with campaigns and key milestones. Guide the production of multimedia content, including photography, video, and graphic elements, to support storytelling and audience engagement. Social Media Strategy: Supervise the Sr. Digital Communication Specialist to drive growth, engagement, and meaningful interactions across all social platforms. Monitor emerging social trends and recommend strategies to remain competitive and relevant. Performance Analysis & Optimization: Establish a measurement program, monitor and analyze content performance metrics to assess impact and identify opportunities for improvement. Stay informed of content marketing trends, tools, and technologies to enhance efficiency and effectiveness. Brand Advocacy: Ensure all content reflects RFU's commitment to core values and excellence in healthcare education and research. Act as a key storyteller to promote the strategic initiatives of the university. Conditions of Employment Must achieve satisfactory results from a background check Required Education & Experience Bachelor's degree in marketing, communications, journalism, or a related field (master's preferred). 7+ years of experience in content marketing, communications, or a similar field, with a proven track record of leadership. Required Knowledge, Skills, & Abilities Exceptional writing, editing, and storytelling skills with an eye for detail. Experience in managing and mentoring creative teams. Proficiency in digital marketing tools, analytics platforms, and content management systems. Strong understanding of social media platforms, trends, and best practices. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Preferred Qualifications Knowledge of higher education or healthcare marketing. Knowledge of video production, graphic design, and photography. Expertise with SEO best practices and content optimization strategies. Typical Physical Demands & Working Conditions Selected candidate must have the mental and physical capabilities to perform the essential functions of the position with or without reasonable accommodations. EOE, Including Disability / Vets #J-18808-Ljbffr In Summary: The Director of Content Strategy at Rosalind Franklin University (RFU) is a senior leadership role within the marketing team responsible for developing, executing, measuring and overseeing the university's comprehensive content strategy . This individual will lead the creation and distribution of engaging, and audience-centric content across various channels in support of all areas of the university including the six colleges, Institutional Advancement, Research, and Health Clinics . En Español: Salario: $82,212 - $85,000 al año, dependiendo de la experiencia y las calificaciones El Director de Estrategia de Contenido en la Universidad Rosalind Franklin (RFU) es un papel de liderazgo senior dentro del equipo de marketing responsable de desarrollar, ejecutar, medir y supervisar la estrategia integral de contenido de la universidad. Este individuo liderará la creación y distribución de contenido atractivo y centrado en el público a través de varios canales para apoyar todas las áreas de la Universidad incluyendo los seis colegios, Advancement Institutional, Research and Health Clinics para mejorar la reputación de marca de RFU, promover su misión y lograr objetivos estratégicos. Who We Are Rosalind Franklin University of Medicine and Science (RFU) es una universidad de ciencias de la salud graduada comprometida a servir a la población a través de la educación interprofesional de profesionales sanitarios y biomédicos y el descubrimiento del conocimiento dedicado a mejorar el bienestar. La universidad encarna el espíritu de investigación y excelencia modelado por su homónimo Dr. Rosalinda Franklin, cuya Foto 51 fue crucial para resolver la estructura del ADN. Hoy en día, los 6 colegios de la universidad continúan el legado del doctor Franklin mediante académicos rigurosos, investigaciones pioneras y servicio comunitario innovador. Asegurar la coherencia del tono, voz y mensajería de marca en todos los contenidos. Colaborar con las universidades y el liderazgo para identificar oportunidades para amplificar la reputación de RFU y crear conciencia de marca. Gestión del equipo: Dirigir, asesorar e inspirar a un diverso equipo de creadores de contenido internos y independientes, incluidos: Dos especialistas en comunicación Fotógrafo escritor de marketing de contenidos y Sr. Especialista en Comunicaciones Digitales Fomentar un entorno colaborativo e innovador del equipo para fomentar la creatividad y el crecimiento profesional. Creación y supervisión de Contenido: Supervisar el desarrollo de contenido original y atractivo para plataformas digitales, redes sociales, materiales impresos y otros canales incluyendo Helix Magazine. Evaluación del calendario editorial, asegurando una entrega oportuna de contenido que se ajuste a las campañas y hitos clave. La producción de contenido, incluida fotografía, grabación y almacenamiento gráfico, mantiene elementos de compromiso social y estrategias de participación para mejorar el rendimiento de la audiencia; Métro y monitoreo de todas las formas de interacción, análisis de medios sociales y servicios multimedia; Manejar las posibilidades de mejora de desempeño y apoyo a las capacidades del público, etc. Mantenerse informado de las tendencias, herramientas y tecnologías del marketing de contenidos para mejorar la eficiencia y eficacia. Defensa de marca: Asegurar que todo el contenido refleje el compromiso de RFU con los valores básicos y la excelencia en educación e investigación sanitaria. Actúa como narrador clave para promover las iniciativas estratégicas de la universidad. Condiciones de empleo Debe lograr resultados satisfactorios a partir de una comprobación de antecedentes Licenciatura en Marketing, Comunicaciones, Periodismo o un campo relacionado (preferido por maestría). 7+ años de experiencia en marketing de contenido, comunicaciones u otro área similar, con un historial comprobado de liderazgo. Conocimiento requerido, habilidades, & Habilidades Excepcionales de escritura, edición y narración con atención al detalle. Experiencia en gestión y asesoramiento creativo de equipos de mercadotecnia. El candidato seleccionado debe tener las capacidades mentales y físicas para desempeñar las funciones esenciales del puesto con o sin adaptaciones razonables. EOE, Incluyendo Discapacidad/Vets #J-18808-Ljbffr