About TrueLoyal
TrueLoyal is an AI-powered Emotional Loyalty & Advocacy platform that helps multi-channel consumer brands build deeper, lasting relationships with their customers. Formed from the merger of TINT and Zinrelo, TrueLoyal combines hands-on strategic program design, advanced data science, and AI-driven personalization to drive loyalty, retention, and advocacy loops across every channel.
We deliver a world class solution to consumer brands who want to transform their loyalty programs from transactional to emotional, increasing sales, purchase frequency, and customer lifetime value.
Role Overview
The Content Manager is a fast-moving, AI-first content operator with an obsession for both creation and distribution. The role is about urgency, speed of execution, and impact — ensuring TrueLoyal’s stories are not only well-crafted but also seen, ranked, shared, and converted into pipeline.
This is a hands-on role for a content generalist who can create across formats (text, visuals, video, audio) but more importantly, can distribute content for maximum reach, searchability, and conversion across digital channels.
Requirements
Key Responsibilities
- Content Creation
- Produce a steady flow of content across formats: website copy, blogs, white papers, case studies, social posts, newsletters, emails, sales one-pagers, and product decks.
- Experiment with multimedia formats (text, images, video, podcasts) to engage diverse audiences.
- Ensure all content reflects TrueLoyal’s positioning, differentiation, and customer pain/solution fit.
- Content Distribution
- Optimize all content for SEO, GEO, and AEO to increase visibility and rankings.
- Distribute content aggressively across digital channels (social, paid, PR, partners, influencers).
- Partner with GTM Engineering to refine distribution strategy for searchability and conversion.
- Drive consistent increases in web traffic, inbound leads, and content-driven conversions.
- Sales & Ecosystem Enablement
- Support Sales with product one-pagers, pitch decks, and positioning slides.
- Collaborate with partners to create and distribute co-branded content.
- Manage relationships with external experts and thought leaders in loyalty and consumer-brand engagement.
KPIs for Success
- Demand Creation:
- Growth in web traffic, SEO/GEO rankings, and inbound leads
- MQL/SQL pipeline attributed to content distribution
- Demand Conversion:
- Demo requests, opportunities, and wins influenced by content
- Conversion rate improvements across funnel stages
Qualifications
- 5+ years of experience in B2B SaaS or MarTech content marketing.
- Proven ability to operate with urgency, speed, and impact — hitting deadlines and moving campaigns fast.
- Strong track record in content distribution (SEO, SEM, GEO, AEO, social amplification).
- Skilled storyteller with ability to simplify complex ideas into compelling narratives.
- Hands-on with AI tools for content creation, repurposing, and distribution optimization.
- Comfortable managing multiple formats (text, video, visual, social) simultaneously.
- Entrepreneurial, scrappy, and action-oriented mindset — thrives in a high-growth, fast-paced environment.
What We Value at TrueLoyal
- We over Me: Collaborative, team-first mentality.
- Customer Obsession: Every decision starts with what delights the customer.
- Empathy with Action: Listen deeply, then move fast.
- Adaptability: Embrace pivots and iterate quickly.
- Bias for Action: Fail fast, learn, and accelerate progress.
- Purpose: Build with intent and ambition.
Benefits
- Premier Health Insurance plan with $0 deductible and $0 co-pay
- Dental and vision insurance plans
- Medical and dependent care flexible spending accounts
- Open PTO - we like to keep this simple...making time for life is important!
- 9 paid standard holidays each year in addition to open PTO
- 401(k) savings plan with Employer Matching
- Company-paid Life, AD&D, and Disability coverage
- A collaborative, entrepreneurial learning environment with a proven playbook
- Be part of a high-growth company revolutionizing customer loyalty
- Work with cutting-edge technology and innovative products
- Competitive salary, benefits, and growth opportunities
- Fun work atmosphere
This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.