Tier4 Group is hiring: Paid Media Buyer 4669 in Orlando

Overview

Media Buyer

The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or other paid media channels relevant for the business in domestic markets for multiple theme parks and internal clients/business units (Resorts, Sales/B2B, events, new attractions, etc.). They collaborate with the Paid Search team and Paid Search Sr. Manager, create ad copy, upload and optimize campaigns through self-service platforms such as Google Ads and Microsoft Advertising, and manage media budgets to ensure effective execution.

Core Responsibilities

• Execute all segment media plans while adhering to established media budgets and timelines
• Implement campaign and ad taxonomy utilizing Claravine or another platform
• Complete weekly campaign activity reports/analysis, reconcile and manage media budgets daily
• Monitor campaigns in-progress and make updates as recommended in partnership with the media analytics team
• Analyze large quantities of structured data using analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy
• Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics drive desired results; suggest and implement cross-team optimizations as needed
• Partner across channel teams to drive efficiencies within campaigns and deliver maximum ROI cross-functionally
• Lead partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns
• Write ad copy that aligns with brand guidelines and campaign objectives
• Collaborate with other departments such as legal, creative, licensing, and brand
• Oversee the ad approval process by managing feedback and revisions from various departments

Secondary responsibilities

• Develop media buys and execute with existing vendors using industry-standard best practices
• Direct day-to-day vendor/partner relationships including meetings with existing vendors
• Understand and actively participate in Environmental, Health & Safety responsibilities by following company policy, procedures, training, and team member involvement activities

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Strong understanding of 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Search Ads 360 or similar
• Basic knowledge of in-platform campaign management and optimization techniques
• Demonstrated ability to work independently in a deadline-oriented environment and reliability
• Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail
• Ability to quickly learn new technologies, applications and processes
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions

Education

• Bachelor’s degree: Marketing, Business Administration, or Computer Science or related required

Experience

• 3+ years of media buying experience or equivalent combination of education and experience; firsthand experience in paid search
• Experience managing $500,000+/year ad spend is a plus
• Knowledge of general computer programs and media buying platforms such as Google Ads, Microsoft Advertising and SearchAds 360 strongly desired

Seniority level

• Associate

Employment type

• Contract

Job function

• Advertising and Marketing

Industries

• IT Services and IT Consulting
• Entertainment Providers
• Hospitality

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