MARKETING & ADVERTISING MANAGER Job at Arizona State Government in Phoenix

ARIZONA DEPARTMENT OF CORRECTIONS

REHABILITATION & REENTRY

The Arizona Department of Corrections, Rehabilitation and Reentry (ADCRR) is committed to creating a safe, secure, and humane correctional system. With public safety top of mind, ADCRR and its more than 8,000 officers and professional staff are driven by a heart for public service and a commitment to deliver perfect effort each day. ADCRR is redefining itself as an agency whose daily work centers on transparency, accountability, and fairness.

MARKETING & ADVERTISING

MANAGER

Job Location: Arizona Correctional Industries (ACI)

Address: 4441 E. McDowell Rd., Phoenix, Arizona 85034

Salary: 70,000.00
Grade: 22
Closing Date: 10/16/2025

Job Summary

Are you an expert in Marketing, Advertising, and/or Communications with at least 3 years of experience? Do you have experience in a supervisory or project management role for more than a year? Joining our Executive Team is the next step in your professional career. ADCRR is seeking a Marketing Manager to lead the development and execution of internal and external communications strategies for Arizona Correctional Industries (ACI). The position oversees brand identity, advertising campaigns, content creation, and digital marketing to promote ACI’s products, services, and rehabilitative mission. Collaborates across departments to support sales, recruitment, training initiatives, and stakeholder engagement. Supports employer branding, internal campaigns, and storytelling that highlights inmate success, workforce programming, and social impact. For further information about the Arizona Correctional Industries, visit the website.

Job Duties

• Marketing Strategy & Brand Oversight: Develop and implement a comprehensive marketing strategy that promotes ACI’s brand, mission, and offerings; manage ACI’s visual identity and ensure consistency across platforms; support campaigns that showcase products, inmate training, and workforce development goals.
• Advertising & Campaign Development: Plan, design, and execute print, digital, and social media advertising campaigns to promote ACI’s divisions and initiatives; coordinate messaging with sales, business development, and reentry goals; ensure campaigns align with brand guidelines and state compliance.
• Internal & External Communications: Create newsletters, internal updates, and storytelling content to support staff engagement and inmate training awareness; develop public-facing materials such as brochures, reports, and digital content for stakeholder and community education.
• Digital Content & Social Media Management: Oversee website content and social media accounts; track performance metrics, manage publishing calendars, and optimize digital strategies for audience growth and engagement.
• Cross-Agency Coordination & Support: Collaborate with workforce development, sales, education, and reentry teams to support aligned messaging; provide marketing support for training programs, special projects, and employer outreach; drive on State business; perform other duties appropriate to the assignment.

Knowledge, Skills & Abilities (KSAs)

Knowledge of: Marketing Strategy, branding, and campaign development; graphic design principles and content production workflows; government communication protocols and public sector messaging; digital platforms, including social media, email marketing, and website contact management systems; supervision or training principles and practices.

Skill in: Creative direction and copywriting; advertising and promotional campaign development; visual storytelling and brand positioning; collaboration across cross-functional teams; analytics and reporting using tools.

Ability to: Communicate complex ideas simply and clearly to diverse audiences; balance brand storytelling with compliance and mission sensitivity; support multiple campaigns and stakeholders simultaneously; represent ACI’s mission and offerings to the public, partners, and media; manage creative contractors or vendors as needed.

Selective Preference(s)

- At least three (3) years of professional experience in marketing, advertising, or communications
- One or more years of experience in a supervisory or project management role
- Demonstrated experience developing and executing marketing campaigns across multiple channels
- Strong writing, editing, and design coordination skills
- Proficiency with marketing tools such as Adobe Creative Suite, multiple social media platforms, and content management systems

Pre-Employment Requirements

Employment is contingent on the selected applicant passing a background investigation and a drug test.

In addition, employees operating a motor vehicle on State business must possess and retain a current, valid driver’s license, complete required training, and pass driver’s license checks. TB testing is required during New Employee Orientation and annually thereafter. All newly hired State employees are subject to and must complete the Electronic Employment Eligibility Verification Program (E-Verify).

Benefits

We offer an excellent and affordable comprehensive benefits package to meet the needs of our employees: vacation and sick days with 10 paid holidays per year; paid parental leave up to 12 weeks per year (pilot program); comprehensive medical, dental, life, and disability coverage; retirement program; optional benefits such as deferred compensation plans and wellness programs; commuter club and public transportation subsidy program.

Learn more about the Paid Parental Leave pilot program and the State of Arizona benefits page.

Retirement

Positions in this classification participate in the Arizona State Retirement System (ASRS). Enrollment eligibility becomes effective after 27 weeks of employment. Current ADCRR employees should consult with HR if on a different retirement plan.

Contact Us

The State of Arizona is an Equal Opportunity/Reasonable Accommodation Employer. Persons with a disability may request accommodations by calling (602) 255-2430. Requests should be made as early as possible to arrange the accommodation.