Influencer Marketing Associate Job at Nike Communications, Inc. in New York

Overview

Nike Communications is a female-founded creative communications firm established in 1984, specializing in the marketing of prestige brands. We create meaningful connections between iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit and that embracing diverse perspectives and cultures drives innovation and strong storytelling.

DEI Statement

Differences fuel the creative spirit. At Nike Communications, we recognize that diversity, equity, and inclusion are critical to our success. We are committed to creating a workplace that values the unique talents and perspectives of every individual, reflecting the diversity of our world, and fostering a culture of inclusivity and equity as a fundamental responsibility for everyone in our agency.

More About the Role

Join our Digital team as a New York-based Influencer Marketing Associate working across Wine and Home brands. This role involves a dynamic range of accounts in the Wine and Home Goods industries, offering the chance to fuel the creative spirit.

Responsibilities

• Account Management: Supports day-to-day account management by corresponding and communicating with clients, managing influencer trackers, reporting, recaps, filing images, capturing social content, call agendas, invoices, budget management, and related activities.
• Team Leadership: Manages and delegates responsibilities to junior staff, overseeing daily workflow to ensure smooth campaign execution.
• Crafting Influencer Campaigns: Oversees influencers during content creation and amplification campaigns from talent sourcing to content briefing, final content reviews, posting, and reporting.
• Partnerships, Event Planning & Execution: Supports planning and execution of influencer events and brand partnerships aligned with branded initiatives and organic content opportunities.
• Influencer Campaign Management: Identifies and engages potential influencer partners across channels to build a talent pipeline, while managing product for sampling and budgeting for campaigns.
• Guest List Curation: Curates guest lists for influencer events, overseeing outreach, contracting, and post-event approvals for all guests.
• Campaign Evaluation: Develops recap materials post-campaign to measure value, including ROI and other performance metrics.
• Build & Maintain Lasting Relationships: Cultivates genuine relationships with influencers and content creators, fostering trust and mutual respect.

Qualifications

• Professional Experience: Minimum of two years of experience in influencer marketing.
• Leadership Skills: Minimum of 6 months mentoring and developing interns or staff, with ability to nurture talent on complex digital projects.
• Account Management: Minimum of one year in day-to-day client communication, including leading portions of regular calls and meetings.
• Proficiency in Influencer Social Analytics: Knowledge in influencer analytics for selecting and evaluating influencers to meet campaign objectives.
• Social Platforms & Influencer Nuances: Understanding of platform dynamics and influencer nuances, including tiers and verticals.
• Understanding of Influencer Economics: Experience with influencer costs, pricing factors, and negotiation strategies.
• Knowledge of Media Integration: Familiarity with earned, owned, and paid media and cross-functional collaboration.
• Awareness of Digital Consumer Trends: Up to date with digital consumer trends and familiarity with luxury lifestyle marketing.
• Passion & Industry Knowledge: Passion for luxury consumer industry with interest or experience in Wine, Home Goods, Art & Entertainment.
• Commitment to Diversity, Equity and Inclusion: Demonstrates values of DEI, cultural competency, and ability to work with diverse teams.
• Adaptability: Ability to thrive in a dynamic workplace with resilience.

The salary range is $59,000-$67,000 annually.

Benefits

• Health Benefits: Medical coverage through UnitedHealthcare; Dental and Vision through Principal.
• Financial Security: 401(k) with potential agency contribution via year-end profit sharing.
• Time Off: 15 vacation days plus an extra day off in your birthday month.
• Holiday Closure: Agency closures between Christmas and New Year, plus 10 holidays throughout the year.
• Summer Flexibility: Summer Fridays with shorter hours from Memorial Day to Labor Day.
• Family Support: 12 weeks of paid parental leave and policies to support working parents.
• Phone Expenses: Cellphone reimbursement.
• Technology: Company-provided laptop and IT support.
• Bonuses: Discretionary end-of-year bonuses possible.
• Agency Bonding: Opportunities for team events, including happy hours and an annual agency-wide offsite.
• Emphasis on DEI: Employee resource groups, DEI programming, and related initiatives.

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic under federal, state, or local laws.

Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, services, programs, and activities. #LI-hybrid

Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B)?

Are you legally authorized to work in the United States?

Are you able to report to our New York office Tuesdays through Thursdays during the week to participate in our hybrid work model?

Is the compensation listed on the job description in alignment with your target range?

Did you upload your resume as a PDF? We will not be able to view your resume if it is not in PDF form.

Do you have 2 years of influencer marketing experience?

Do you have experience managing junior or intern-level staff?

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