Symbii Home Health and Hospice is hiring: Community Liaison & Marketer in Logan

Executive Director | MBA in Business Administration

Job Title: Marketing Director & Community Liaison

Job Summary

The Marketing Director/Community Liaison leads Symbii Home Health and Hospice - Bear River's marketing efforts, driving strategic growth through relationship-building and community outreach. This role oversees market development initiatives with hospitals, skilled nursing facilities, discharge planners, and physician offices. The Marketing Director/Community Liaison is responsible for creating and executing strategies to increase patient referrals, strengthen community presence, and ensure alignment with the organization’s mission of delivering safe, high-quality healthcare.

I. Geography

Cache County with parts of all of Box Elder County.

II. Duties & Responsibilities

• Direct all marketing and business development activities to achieve annual volume projections and revenue goals.
• Demonstrate proficient sales related practices, namely, cold calling, conversion of referrals to admissions, and continued strong relationship building strategies.
• Develop, implement, and oversee a comprehensive marketing strategy, including market assessments, referral growth plans, and territory management.
• Lead and mentor the marketing team to ensure performance goals are met or exceeded.
• Build and maintain high-level relationships with referral sources, payers, and community partners.
• Ensure accurate documentation and reporting of marketing activities, referral source interactions, and outcomes.
• Align all branding, communications, and public relations efforts with organizational culture and standards.
• Monitor community and customer perceptions of Symbii and develop strategies to reinforce Symbii’s reputation as a provider of choice.
• Identify opportunities for service growth, market expansion, and innovative approaches to meet evolving community needs.
• Maintain expert-level knowledge of the home health, palliative care, and hospice markets, including competitors, referral trends, and regulatory shifts.
• Analyze the cost-effectiveness of marketing initiatives and adjust strategies as needed to maximize ROI.
• Partner with the Care Coordination Team to ensure smooth transitions for patients and families through the admission process.
• Serve as a visible leader in the community, representing Symbii at events, conferences, and professional associations.

III. Job Requirements

• A minimum of a High School diploma. College or University preferred.
• Minimum of 1-year in progressive marketing or sales related experience. Hospice/Home Health experience strongly referred.
• Proven track record of developing and executing successful marketing strategies that drive measurable growth.
• The ability to drive to and call upon 6 - 8 individual accounts per day. (Ranging from: Hospital, Skilled Nursing Facilities (SNF), Assisted Living Facilities (ALF), Retirement, and Independent Communities/Facilities, Senior Centers, Clinics, etc.)
• Exceptional leadership, communication, negotiation, and public relations skills.
• Strong organizational and analytical abilities with the capacity to manage multiple priorities.
• Demonstrates initiative, adaptability, and the ability to inspire a high-performing team.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• Hospitals and Health Care

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