Marketing Manager (Field & Demand Generation)
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Civ Robotics | SF, CA (Hybrid)
About Civ Robotics
Civ Robotics is revolutionizing the $3 trillion infrastructure construction industry by automating repetitive, labor-intensive tasks. Our mission is to bridge the workforce gap and accelerate the development of critical infrastructure projects with cutting-edge robotics and autonomous navigation technology. With over 100 robots deployed and actively transforming construction sites worldwide, we’re redefining efficiency, safety, and precision in the field. Backed by top-tier investors, Civ Robotics is a fast-growing startup headquartered in San Francisco, founded by industry experts with deep construction experience. Join us in building the future of construction automation and be part of a team that’s shaping the next generation of robotics!
The Role
We’re looking for a hands-on Marketing Manager to own both field marketing and demand generation. This is an individual contributor role (IC) with the opportunity to build and execute campaigns end-to-end. You’ll drive awareness, generate pipeline, and help our sales team engage the world’s top EPCs and construction companies.
What You’ll Do
- Field Marketing
- Plan, manage, and execute Civ’s presence at key conferences (e.g., RE+ ) and regional events.
- Partner with sales to design account-based marketing (ABM) campaigns for top target EPCs.
- Own pre-event and post-event outreach (email, LinkedIn, follow-up workflows).
- Demand Generation
- Build and run digital campaigns (email, LinkedIn ads, website landing pages, lead nurture).
- Manage HubSpot for campaigns, lead scoring, and reporting.
- Experiment with new growth channels and tactics to fill the funnel.
- Collaboration
- Work closely with SDRs to ensure fast handoff and follow-up on leads.
- Partner with leadership on messaging, collateral, and success stories.
- Analytics
- Track performance (open rates, CTR, MQLs, SQLs, pipeline influenced) and optimize continuously.
What We’re Looking For
- 3 years minimum of B2B marketing experience (construction-tech, SaaS, or hardware a plus).
- Experience with field marketing (events, conferences, regional campaigns).
- Experience with demand generation (email, ABM, lead nurture).
- Tech-savvy with CRM and marketing automation platforms (comfortable learning and adapting to new tools).
- Creative + analytical mindset (can craft the message, then track ROI).
- Startup mentality: scrappy, hands-on, comfortable wearing many hats.
What You'll Get
- Comprehensive healthcare coverage (medical, dental, vision) for you and your family.
- 401k plan & commuter benefits.
- Competitive salary with growth potential.
- Equity options in a fast-growing robotics company.
Why Join Us
- Be part of a fast-growing startup transforming the $1T+ infrastructure & energy construction market.
- Directly shape Civ’s marketing engine and see your work drive revenue.
- Work alongside a driven, collaborative, and entrepreneurial team.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Construction
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