GSD&M
At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
SENIOR SOCIAL CONTENT CREATOR
DEPARTMENT : Social
REPORTS TO : Director, Social
TRAVEL : 15-25%
FLSA STATUS : Exempt
SUPERVISORY RESPONSIBILITIES : No
Location(s) : Chicago
Position Function
Are you a social native with a proven track record of creating high-impact content? Does the thought of creating real-time content on both large-scale and nimble productions excite you? Have you manicured your FYP to know exactly who you are? Are you always on top of visual and creative trends on social media?
The Sr. Social Content Creator must be a collaboration champion, working with different disciplines across the agency, with an emphasis on account-specific Creative, Production and Social Strategy teams, in the pursuit of award-winning, social-first work. You are always on the lookout for improved and innovative creative solutions. To succeed in this role, you must have a proven track record in ability to leverage your deep understanding of the social media landscape into engagement-worthy social content. The Sr. Social Content Creator will be part of the broader social media team.
Responsibilities and Essential Duties
Leads execution of social content creation, both on-site and in-studio settings
Proven experience creating high-performing social content across a variety of social platforms
Lead and/or work as part of a production team in capturing social-first content during social-specific and/or integrated productions
Maintain an efficient and organized asset management and editing workflow for all projects
Be a trusted client partner, and present concepts in both internal and client reviews
Work with Social Strategy team to impact the development and implementation of monthly content calendar (evergreen and campaign work)
Co-develop brand social voice and visual style with social strategy and creative teams
Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation
Regularly provide a creative POV on a range of social topics as needed
Monitor trends in social media channels to inform content creation
Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
Leverage brand social performance data/reporting to drive continuous optimization
Minimum Qualifications
5-7 years of experience creating content for social (major brands and/or agency experience a plus)
Fluent across a variety of social channels as an active and passionate participant, including but not limited to Instagram (Reels, Stories, In-Feed), TikTok, Snapchat, YouTube, Twitter, LinkedIn, Facebook
Proficient in creative programs like Adobe Premiere, Photoshop and/or Illustrator
Expert at Video editing and GIF creation, including ability to handle basic sound design or audio edits; light motion graphics or animation skills are a plus
Confident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots to tell a visual story
Proficient writing and communication skills
Proficient in day-to-day agency software suites (Microsoft, Google)
Strong attention to detail and exceptional organizational skills are a must
Excellent interpersonal skills and ability to strategically connect with key stakeholders like clients, vendor partners, and production crews, to achieve the results needed for success
Preferred Qualifications
Experience with major brands and agency experience a plus
Technical understanding and ability to pick up new tools quickly
Operates according to deadlines while executing multiple projects
Ability to change priorities and pivot to emerging urgent tasks
Proactive in managing expectations of supervisors
Routinely takes initiative to improve process/workflow/methodologies
At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
Salary range: $80,000 - $95,000. This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Advertising Services and Marketing Services
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In Summary: GSD&M is on a mission to build First & Only brands, meaning the first to do it and the only ones who can . The Sr. Social Content Creator must be a collaboration champion, working with different disciplines across the agency, with an emphasis on account-specific Creative, Production and Social Strategy teams, in the pursuit of award-winning, social-first work .
En Español: En GSD&M, estamos en una misión de construir marcas First & Only, lo que significa ser los primeros en hacerlo y los únicos que pueden. Podemos hacer esto porque nos establecemos un alto nivel para nosotros mismos y nuestro trabajo. Nos preocupamos por lo que lanzamos en el mundo. Somos humanos a quienes les gusta otros seres humanos. Nuestras ideas hacen la diferencia. Cambio cultura. Crear una sonrisa. Inspirar cambios. Iniciar risas del vientre. Profundizar nuestra comprensión del mundo y de nosotros mismos. Crecemos. Aprendemos. Mejoramos. Lo hacemos todo de nuevo. Porque eso es lo que se necesita para ganar y ser First & Unico. Para tener éxito en este papel, debe tener un historial probado de capacidad para aprovechar su profunda comprensión del paisaje de las redes sociales en contenido social digno de compromiso. Responsabilidades y deberes esenciales Conducir la ejecución de la creación de contenido social, tanto en el sitio como en las configuraciones del estudio Experiencia comprobada para crear contenidos sociales de alto rendimiento a través de una variedad de plataformas sociales Liderazgo y/o trabajo como parte de un equipo de producción en capturar contenido social primero durante producciones específicas e / o integradas Mantenga un flujo de trabajo de gestión de activos e edición eficiente y organizado para todos los proyectos Sea un socio cliente confiable y presente conceptos en revisiones internas e interactivas de clientes Trabajar con el equipo de Estrategia Social para impactar en el desarrollo y implementación del calendario de contenido mensual (todos verdes y campañas) Liderar y / o trabajar como miembro de un grupo de producción para captar contenido social-primero durante las producciones sociales específicos y / u integraciones Proyectos estratégicas Proveer liderazgo, orientación estratégica, aprendizaje clave proactiva y editorización básica para toda la industria Los expertos profesionales que trabajan en la redacción de datos son un socio de confianza, y presentan los conceptos tanto en entornos internos como entre clientes. Un entorno inclusivo donde se fomentan y empoderan perspectivas diversas mejora el trabajo, hace que nuestra agencia sea mejor y en última instancia mejore la industria. Es por eso que estamos orgullosos de ser reconocidos año tras año por los Mosaic Awards de la Advertising Federation por nuestros esfuerzos en diversidad, equidad e inclusión. Nos consideramos afortunados. Todos los días nos despertamos y conseguimos construir First & Only marcas en un ambiente incluyente donde todos importan, todo mientras disfrutamos de generosos beneficios, mucho tiempo libre y oportunidades para crecer ya sea que usted está empezando o ha estado en el negocio durante algún tiempo. GSD&M es un empleador de igualdad de oportunidades y nunca favorecerá ni discriminará a nadie en función de su edad, género, etnia, orientación sexual, embarazo o maternidad, religión o fe matrimonial, o sociedad civil.