ECN Automation is hiring: Marketing Leader in Phoenix

Overview ECN Automation is looking for a Marketing Leader who would be responsible for developing and executing strategic marketing plans that drive brand awareness, customer engagement, and business growth. This position requires the effective management of social media platforms, including creating, scheduling, and monitoring engaging content to actively maintain and expand the client base. The Marketing Leader excels in providing exceptional customer service with meticulous attention to detail, while also analyzing performance data to optimize marketing initiatives. In close collaboration with cross-functional teams, this role devises, launches, and oversees innovative digital marketing campaigns that are fully aligned with ECN\'s brand identity and organizational objectives, all while responsibly managing budgets and ensuring alignment with company goals. Responsibilities Utilize social media to maintain and market to client base Provides outstanding customer service and attention to detail Managing social media accounts, creating and scheduling content Monitoring and analyzing data Devising, implementing, and managing innovative digital marketing campaigns aligned with ECN\'s brand identity and objectives Maintaining brand consistency and engaging with customers through various communication channels Email marketing Copywriting Web building and maintenance Optimizing website content and online advertising to boost web traffic and user engagement Conducting in-depth analyses of the performance of online marketing initiatives and making data-driven adjustments Managing and curating content for social media platforms, fostering engagement and growth Staying current on industry trends and best practices in the realm of digital marketing Conduct thorough market research to identify emerging trends, consumer insights, and competitive landscape Utilize data analysis to evaluate campaign performance, identify opportunities, and optimize marketing efforts for maximum impact Procure souvenirs and fliers for marketing events to enhance brand visibility and engage potential customers effectively Collaborate closely with cross-functional teams, including Sales, Projects, and Creative, to ensure alignment and cohesion in brand messaging and initiatives Research applicable industry marketing events to participate in to increase market visibility Organize and coordinate all related tasks for marketing event registrations and attendance Education Requirements Bachelor’s degree in marketing, Business Administration, Communications, or Public relations. Experience in the industry is a plus Proficiency in marketing tools and software Experience in marketing and sales Excellent in English - written and spoken At least 3 years in marketing Proven experience in developing and executing successful marketing strategies and campaigns Key Competencies / Desired Skill Set Attention to Detail: Ability to develop long-term marketing plans aligned with business goals Self-motivated Organizational skills Time Management Communication, Customer Service, and Sales skills Strong analytical and problem-solving skills Branding and positioning strategies Market segmentation and targeting Email marketing and automation Content marketing and inbound strategies Market analysis and positioning expertise Strong people management and team-building skills Ability to inspire and guide cross-functional teams This is a remote job but you may be required to attend certain marketing events. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Automation Machinery Manufacturing #J-18808-Ljbffr In Summary: ECN Automation is looking for a Marketing Leader who would be responsible for developing and executing strategic marketing plans that drive brand awareness, customer engagement, and business growth . This position requires the effective management of social media platforms, including creating, scheduling, and monitoring engaging content to actively maintain and expand the client base . En Español: El líder de marketing excelle en proporcionar un servicio al cliente excepcional con atención meticulosa a los detalles, mientras analiza datos de rendimiento para optimizar las iniciativas de marketing. En estrecha colaboración con equipos interfuncionales, este papel diseña, lanza y supervisa campañas innovadoras de marketing digital que se alinean plenamente con la identidad de marca de ECN y sus objetivos organizativos, todo ello garantizando una gestión responsable de los presupuestos y el alineamiento con los objetivos de la empresa. Responsabilidades Utilizar las redes sociales para mantener y comercializar a la base de clientes Ofrece un servicio al cliente excepcional y atención al detalle Gestión de cuentas de medios sociales, creación y programación de contenido Monitoreo y análisis de datos Desarrollo, implementación y gestión de campañas innovadoras de marketing digital alineadas con la identidad y los objetivos de marca de ECN Mantener consistencia en la marca y interactuar con los clientes a través de varios canales de comunicación Email Marketing Copywriting Construcción y mantenimiento Web Optimización del contenido del sitio web y publicidad en línea para impulsar el tráfico web y la participación del usuario Realizar análisis profundos del rendimiento de las iniciativas de marketing online y realizar ajustes basados en datos Manejar y curar contenidos para plataformas de media social, fomentar el compromiso y mantenerse actualizadas sobre las tendencias de crecimiento de la industria y las mejores prácticas en el ámbito del marketing digital Llevar a cabo una investigación exhaustiva del mercado para identificar las tendencia emergentes, acercarse a los consumidores y mejorar los esfuerzos competitivos Evaluación de los resultados de los eventos de marketing Otorgando oportunidades potenciales de participar en actividades de marketing, registrarse o co-execuciones de negocios, coordinar relaciones comerciales e inversiones para aumentar la visibilidad de todas las empresas. Experiencia en la industria Es más Competencia en herramientas de marketing y software experiencia en mercadeo y ventas Excelente en inglés - escrito y hablado Al menos 3 años de experiencia comprobada en el desarrollo y ejecución de estrategias y campañas de marketing exitosas Competencias clave / habilidades deseadas Atención al detalle: Capacidad para desarrollar planes de marketing a largo plazo alineados con los objetivos empresariales Habilidades organizativas auto-motivadas Gestión del tiempo Comunicación, servicio al cliente y ventos