RBC is hiring: Brand & Advertising Activation Manager in Minneapolis

What is the opportunity?

We are looking for a hands-on, highly organized Brand & Advertising Activation Manager to lead the execution of mid-funnel brand and product advertising campaigns and evolve how we support financial advisors with local advertising. This role sits at the heart of how we bring our brand to life through seamless execution, advisor enablement and partnership across teams.

What will you do?

• Manage the execution of paid advertising campaigns, supporting creative and media activation across mid-funnel touchpoints
• Partner with Brand & Sponsorship Manager and agencies to ensure consistent, on-time, and on-brand campaign delivery
• Lead internal coordination across Legal, Compliance, Field Marketing, Product Marketing and Creative to activate media and sponsorships campaigns
• Manage an Advertising & Sponsorship Coordinator responsible for trafficking, reporting, and day-to-day operations across advertising and sponsorship needs
• Own and evolve the advisor advertising program, enabling advisors to market locally while maintaining brand and regulatory standards
• Develop toolkits, templates, and training to support scalable advisor-led advertising
• Support campaign reporting and optimization recommendations in partnership with analytics and agency teams

What do you need to succeed?

Must-have

• Four-year degree in marketing, advertising, communications, or related field
• Minimum of seven years digital marketing experience, with focus on digital advertising
• Demonstrated experience developing digital marketing strategies and programs across an enterprise
• Experience working directly with financial advisors and an organization’s sales force
• Proven dedication to and focus on client service and satisfaction
• Exceptional project management skills
• Excellent interpersonal and communication skills to direct, motivate and persuade clients, including proven presentation development and delivery skills
• Excellent writing and editing skills
• Self-starter who can make decisions independently
• Third-party vendor and agency relationship management
• Proficiency with Microsoft Word, Excel, PowerPoint and content management tools. Ability to learn new systems quickly and independently

Nice-to-have

• MBA or equivalent experience
• Seven years of marketing financial services, including retail and business to business distribution systems
• Experience in digital marketing including social media campaign planning, SEO, SEM and paid digital advertising
• Experience in digital platforms and tools (ex: Yext, Salesforce Marketing Cloud, Workfront, and Seismic)
• Google Analytics, Google Optimize, Google Data Studio
• Sprinklr, Facebook (ad manager)
• In-depth knowledge of financial products and services with demonstrated experience leading large projects and/or strategic marketing initiatives

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Opportunities to build close relationships with clients

The expected salary range for this position is $65,000-$115,000, depending on your experience, skills, and registration status, market conditions and business needs. You have the potential to earn more through RBC’s discretionary variable compensation program which may increase total compensation if business targets and individual goals are met.

Inclusion and Equal Opportunity Employment: At RBC, we believe an inclusive workplace with diverse perspectives is core to our growth. We strive to foster a workplace based on respect, belonging and opportunity for all.

Location: Minneapolis, MN